Blog about the Hispanic Market - Page 3

Developing a Team Vision Statement: Philosophy and Business Do Mix

Posted April 17, 2013 2:31 am by Sebastian Aroca

A full-service multicultural marketing agency can hire the most precise SEO professionals, the most creative content marketing executives, the best PR practitioners and the most thought provoking and engaging bloggers. However, if they do not coalesce around a single business philosophy, their valuable talents will go wasted. On the contrary, entrepreneurs or small and medium businesses that have a single focus can create a highly successful company, even with smaller doses of dedicated help from … [Read entire blog]

Top Five Industry Events that Focus on the Hispanic American Experience

Posted March 4, 2013 2:49 pm by Sebastian Aroca

With Hispanic American demographics growing by leaps and bounds, members of the marketing, advertising, entertainment, finance, public relations, and general business industries should make 2013 the year they actively get to know the fastest growing minority in the United States. The best way to accomplish this is by meeting with industry peers and learning about trends shaping the Latino experience. The following five events and expos have a strong focus on what it means to … [Read entire blog]

Content Marketing and Link Building among Hispanic-Americans

Posted November 14, 2012 5:24 pm by Hispanic Market Advisors℠

Websites that cater to Hispanic American audiences are learning about the value of content marketing after a major Internet search giant shook up the world of online marketing forever. For webmasters, publishers and Search Engine Optimization (SEO) professionals, things have not been the same since February 2011. That was the month when Google began to roll out Panda, a major update to its search algorithm. According to Google, the Panda update was specifically designed to … [Read entire blog]

Find the places where Hispanics drive growth

Posted July 31, 2012 1:51 am by Sebastian Aroca

To say that the Hispanic population growth is outpacing other groups within the U.S. is a major understatement. The U.S. Hispanic segment as a whole is also becoming more educated which increases employment opportunities for higher paying jobs. This group’s high population numbers and steady income climb make it a highly desirable target market for businesses that provide the right goods and services. For businesses that can show real value for the product or service, … [Read entire blog]

Hispanic Market Advisors Receives GSA Schedule, To Provide Translation Services to the Government

Posted June 1, 2012 1:57 pm by Sebastian Aroca

Miami, FL – May 31, 2012 – Hispanic Market Advisors℠ is pleased to announce that it has been awarded a GSA Schedule contract and is now certified to provide language services to the Federal government. Acknowledging the growth in federal spending through the General Services Administration (GSA), and with the consultation services of GSA Applications, Hispanic Market Advisors℠ has placed its premium translation services on the government’s electronic ordering system, GSA Advantage!®. “For a small … [Read entire blog]

Hispanic Market Advisors Releases White Paper SEO Success in Spanish

Posted May 16, 2012 3:27 am by Sebastian Aroca

With the objective of attracting brands that want to grow their Web properties among the US Hispanic and Latin American markets, Spanish SEO provider Hispanic Market Advisors® releases a white paper named “SEO Success in Spanish.” The white paper “SEO Success in Spanish” has a total of 11 pages and includes six sections: 1. Introduction 2. Needs Analysis Statement 3. Spanish SEO Solution 4. Implementation 5. Measuring the ROI 6. Summary “The Hispanic middle class … [Read entire blog]

The Hispanic market and the Ticket industry

Posted January 17, 2012 4:22 am by Sebastian Aroca

Latinos are arguably the single fastest growing ethnicity in the U.S. It is equally noteworthy that they are also the fastest growing event-going ethnicity in the country as well. Just to demonstrate this, consider the fact that Latinos attend up to 11 films in a year and also purchase 15 percent of the total tickets sold on movies’ opening weekend. Thus, Latinos are 81 percent more likely to attend a major film than the general … [Read entire blog]

Tips for growing e-commerce with US Hispanics

Posted November 19, 2011 3:24 am by Hispanic Market Advisors℠

Demographic-specific marketing for e-commerce in the United States is unlike that found anywhere else in the world. Our mixing pot mentality and open-door immigration policy have made us a conglomerated country of cultures, languages, and people. As a provider of products or services to the Hispanic market, you may be well aware of the unique opportunities that are available to those savvy enough to tap into the potential spending power of Spanish- and English-speaking US Hispanics. … [Read entire blog]

Things to Remember When Converting to a Bilingual Website

Posted August 8, 2011 3:35 am by Hispanic Market Advisors℠

English to Spanish If you own your own business, your main goal is to distribute your product or services to as many customers as possible. In this age of Internet marketing, a company’s website is easily one of their biggest advertising assets. Websites are a low cost way to get all the information concerning your business out to people all over the world. But what if there are some potential customers who do not speak … [Read entire blog]

Objectives for Hispanic Marketing Partnerships

Posted April 23, 2011 2:01 am by Hispanic Market Advisors℠

In 2011, there are new trends that are emerging to redefine the concept of traditional advertising agencies models. The best approach involves collaboration between functional teams to build one bridge that provides a healthy deviation from the traditional models. The changing times have created an atmosphere that is ripe for advertising agencies to adopt new technological formats. Technology is changing the way that we are entertained and how we receive news and information. It is … [Read entire blog]

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