Bilingual websites can be particularly beneficial if you operate in a country in which citizens tend to speak more than one language.
For instance, an estimated 41 million people speak Spanish in the United States. Creating a bilingual website in both English and Spanish would, therefore, allow you to significantly increase your reach. Furthermore, since many non-English speakers are often underserved when it comes to bilingual websites, they tend to be more receptive when they do find a website with bilingual content.
One option for creating a bilingual website is to use a multilingual WordPress website. With this option, you have the ability to deliver the same content in multiple languages. Additionally, WordPress offers the option to redirect users automatically to a language-based upon the user’s region. Or, users can take advantage of the ability to choose the language they prefer. Learn more about WordPress for Bilingual Websites.