The best way to set up a multilingual website on WordPress is by using a reliable plugin like WPML (WordPress Multilingual Plugin) or Polylang, which allows you to manage content in multiple languages from a single WordPress dashboard. These tools create a structure that lets users toggle between languages while keeping SEO intact for each language version.
For SEO purposes, it’s ideal to use language-specific URL structures, such as example.com/en/ for English and example.com/es/ for Spanish. This helps search engines crawl and index your content correctly, improving visibility in both languages. It’s also important to implement hreflang tags, which signal to Google which version of the content should be shown based on the user’s language and region.
Hispanic Market Advisors helps clients build or convert WordPress sites into fully bilingual or multilingual platforms with optimal SEO settings, fast performance, and culturally aligned messaging. Whether you’re starting from scratch or looking to expand an existing site, we can help you do it right.
