Contact Us
Our Team
  • Schedule 15-Minute Intro Call
  • Services
    • Search Engine Development Services
      • Organic Search, Spanish SEO
      • Local SEO – Local Listings Management
      • Spanish Link Building Services
      • Professional Webmaster Services
      • Hispanic Press Release Packages
      • PPC Services, Paid Advertising
    • Language Services
      • English to Spanish Translations
      • Website Translation Services
      • Translation Services for Government
      • Document Translation and Localization
      • Content Updates Synchronization
    • Hispanic Marketing Services
      • Hispanic Marketing for Lawyers
      • Hispanic Marketing for Surgeons
      • Hispanic Marketing for Dermatologists
      • Hispanic Marketing for Dentists
      • Hispanic Marketing for Franchises
      • Hispanic Marketing Agencies
    • Other Services
      • Responsive Email Marketing
      • Responsive Website Design
      • Mobile Marketing to Latinos
      • Content Marketing Services
      • Software Development Services
      • All Services
  • Articles & Infographics
    • Blog
    • Articles
    • Infographics
    • Noticias Newswire
  • Press & Media
  • Collateral Resources
    • [White Paper] SEO Success in Spanish
    • [Case Study] Latinx Marketing: Consolidated Credit
    • [Case Study] Franchise: Maid Right Franchising, LLC.
    • [Case Study] Boston Immigration Law: Fitzgerald Law Company
    • [Case Study] Cosmetic Plastic Surgeon: Robert J. Troell, M.D., F.A.C.S
    • [Case Study] 24/7 Card Spanish PPC Campaign
    • [Case Study] Consolidated Credit Reaching US Hispanics
    • [Case Study] Blogger: Mamá XXI
    • [White Paper] Working With Cross-Functional Teams
    • Other US Hispanic Market Resources
    • Client Testimonials
  • Client Access
  • Client Testimonials
Hispanic Market Solutions: Language, Search, Content, Social
  • Schedule 15-Minute Intro Call
  • Services
    • Search Engine Development Services
      • Organic Search, Spanish SEO
      • Local SEO – Local Listings Management
      • Spanish Link Building Services
      • Professional Webmaster Services
      • Hispanic Press Release Packages
      • PPC Services, Paid Advertising
    • Language Services
      • English to Spanish Translations
      • Website Translation Services
      • Translation Services for Government
      • Document Translation and Localization
      • Content Updates Synchronization
    • Hispanic Marketing Services
      • Hispanic Marketing for Lawyers
      • Hispanic Marketing for Surgeons
      • Hispanic Marketing for Dermatologists
      • Hispanic Marketing for Dentists
      • Hispanic Marketing for Franchises
      • Hispanic Marketing Agencies
    • Other Services
      • Responsive Email Marketing
      • Responsive Website Design
      • Mobile Marketing to Latinos
      • Content Marketing Services
      • Software Development Services
      • All Services
  • Articles & Infographics
    • Blog
    • Articles
    • Infographics
    • Noticias Newswire
  • Press & Media
  • Collateral Resources
    • [White Paper] SEO Success in Spanish
    • [Case Study] Latinx Marketing: Consolidated Credit
    • [Case Study] Franchise: Maid Right Franchising, LLC.
    • [Case Study] Boston Immigration Law: Fitzgerald Law Company
    • [Case Study] Cosmetic Plastic Surgeon: Robert J. Troell, M.D., F.A.C.S
    • [Case Study] 24/7 Card Spanish PPC Campaign
    • [Case Study] Consolidated Credit Reaching US Hispanics
    • [Case Study] Blogger: Mamá XXI
    • [White Paper] Working With Cross-Functional Teams
    • Other US Hispanic Market Resources
    • Client Testimonials
  • Client Access
  • Client Testimonials
Hispanic Market Solutions: Language, Search, Content, Social
Core Services
  • Why Hispanic Market Advisors®
  • Grow with Spanish SEO
  • Contact Us
1-844-HMA-FITS (462-3487) Join Our Team

HELPING GOOGLE AND BING
FIND YOUR SPANISH CONTENT
WITH SPANISH SEO STRATEGIES

Get a FREE Assessment Today!
Home » Frequently Asked Questions on Our Spanish SEO Services

Frequently Asked Questions on Our Spanish SEO Services

  1. Why Is SEO Content Still King?
  2. Why SEO Should Be Part of any Digital Marketing Strategy?
  3. What Are Some SEO Best Practices?
  4. Why Small Businesses in Areas with High Concentrations of Hispanics Should Consider Spanish SEO?
  5. Is It Recommended to Work with a Specialized Agency that Offers Spanish SEO Services?

Why Is SEO Content Still King?

SEO content has been long hailed as the king of the Internet. Sometimes; however, business owners question whether SEO content still retains the throne as king. In actuality, SEO content remains as important as ever.

Among the main reasons that SEO content is still crucial to a successful online marketing campaign is the fact that Google still focuses strongly on quality content when ranking websites for search engine results.

Beyond the fact that search engines like Google are looking for content, there is also the fact that consumers are also searching for quality content. The most successful brands and websites are those able to strike an emotional connection with their target audience. In a crowded marketing landscape, it’s crucial for brands to stand out from the competition. Without the ability to create a connection with their audience, brands lose the opportunity at making a conversion.

Quality content encourages visitors to a site to stay around and engage with the website and the brand. When users find content to be interesting, they tend to spend more time on the website and consume even more content. In many cases, they will even share the content with others. The more engaged users are with content, the greater the chance that search engines like Google will take notice and boost the website’s ranking.

Good content with a strong SEO structure also helps to establish the brand as a leader in their respective industry. This is because users tend to associate high search engine rankings with valuable information. That translates to industry leadership. Whenever brands are able to answer reader questions, they are seen as providing immediate value. This also establishes a clear path toward conversion.

Informative content also offers many other benefits. The more brands invest in quality content, the better chance they have at growing their audiences. Regardless of the service or product that a brand may be selling, quality content presents the opportunity to create buzz and even educate the consumer about that product or service. When a brand is able to teach a prospect something they did not already know or solve a problem for the user, they are in a much better position to convert a prospect to a customer.

As advanced as online marketing technology may have become in the last few years, there is still no replacement for quality content.

Top

Why SEO Should Be Part of any Digital Marketing Strategy?

SEO serves as a critical part of any digital marketing strategy. It is actually search engine optimization that improves a website’s visibility, thus increasing the site’s rankings as well as user traffic, conversion rate, and return on investment. Digital marketing encompasses a broad array of marketing techniques, including content marketing, search engine marketing, email marketing, PPC, and social media optimization.

Regardless of how digital marketing is used, it should always include search engine optimization. While other types of digital marketing strategies, including paid advertising, can be quite efficient, brands should not rely solely on those techniques. In order to make the most of digital marketing, it’s important to make sure that search engine optimization plays a key role. Unlike social media advertising and PPC, SEO offers the opportunity to promote your website at a fixed price.

As the use of mobile devices has increased, it has completely changed the face of digital marketing. In fact, the number of searches stemming from mobile devices has now surpassed the number of searches coming from desktop devices. Consequently, it’s never been more important to ensure that your website is optimized for mobile devices. Read also about Benefits of Mobile Marketing to Latinos.

mobile search latinos

Consumers often turn to their mobile devices to search for product and service information.

Without solid search engine optimization in place, it can be difficult for websites to rise above their competitors in the rankings. Ultimately, good search engine optimization means the difference between a website being found online by visitors and remaining invisible. In fact, brands struggling with their competitors achieving higher rankings in search engine results will find that the problem is likely due to an issue with their search engine optimization techniques. In fact, it’s virtually impossible to achieve top search engine rankings without SEO.

Overall, SEO offers the opportunity for brands to not only increase their search engine rankings but also their return on investment and conversion rates. Websites ranking in the first three positions on Google have shown statistically that they are able to achieve a much larger percentage of user engagement for the targeted search queries.

Even if a website’s ranking is not necessarily bad, but still higher than the 10th position on search engine results for their targeted keywords, there’s a good chance they are still missing out on quite a few visitors. Spending a little time optimizing content can go a long way toward boosting a brand’s search engine position while also providing the opportunity to boost their bottom line.

Top

What Are Some SEO Best Practices?

SEO best practices can go a long way toward improving the search engine rankings for your website. Review the best practices listed below to help you make the most of your website’s search engine optimization opportunities.

Use the Primary Keyword Early in Content

It’s a given that it’s a good idea to sprinkle your main keyword throughout your content. Beyond using the keyword frequently, it’s also important to make sure that you utilize the keyword as soon as possible in your content while still having it sound natural. The reason this is so important is the weight Google places on keywords that show up at the first of a webpage.

Create Unique Content, Descriptions, and Titles

Having unique content while avoiding duplicate content is an absolute must when it comes to making the most of search engine optimization. Not only does this mean ensuring you have unique content, but it also means creating unique title tags, landing pages, meta description tags, e-commerce product pages, category pages, and even image alt text tags.

Increase Your Site Speed

With the attention spans of most online users rapidly waning, it’s become more important than ever to ensure that your website loads as quickly as possible. If your site fails to load within a few seconds, there’s a good chance that you will lose that visitor. They might even go on to visit your competitor.

The first step to improving your site’s speed is to check its current loading speed. This will give you a good idea of where your site currently stands. Next, check to see what you can do to increase the speed. Possible options include using compressed images and avoiding heavy themes that might slow down the loading speed of your site.

Finally, look to see if there is anything else you can do to improve your site’s search engine optimization. Keep in mind that optimization is not just for written content. It also applies to images. One way to optimize your images is to name them using descriptive filenames.

It’s also a good idea to use internal linking in your content. This can be easily accomplished by simply linking from one page in your site to another page.

Using anchor text that is rich in keywords is another excellent SEO best practice. This is because search engines utilize your site’s anchor text to determine what the site is about.

Top

Why Small Businesses in Areas with High Concentrations of Hispanics Should Consider Spanish SEO?

Beyond simple search engine optimization for your website, small business owners may also find it necessary to go a step further and invest in Spanish SEO. This is particularly true for business owners living in areas with large Hispanic populations. Read more about this.

Top

Is It Recommended to Work with a Specialized Agency that Offers Spanish SEO Services?

It’s not uncommon for small or even mid-sized businesses to feel somewhat overwhelmed at the idea of approaching search engine optimization in another language. Even so, it’s important that you not allow the scope of such a project to deter you from the goal of reaching out to a large segment of the market.

At first glance, it might seem like it would be enough to simply run your website through a free translation device like Google Translate and then use the same tool to translate tags and other elements. This approach; however, is not enough to accomplish your goals.

Read also: Say Goodbye to Google Translate for Websites

Authenticity is critical when reaching out to the Hispanic population. This means that your content needs to not only be written in Spanish but it also needs to be crafted by someone who is actually connected to the Spanish-speaking culture. Your brand needs to be able to demonstrate to Spanish-speaking visitors that you are making a concentrated effort to reach out to them on topics that really matter to them on a personal level. This is something you simply cannot accomplish by running your content through a translation tool.

One of the more common mistakes that many non-native Spanish speakers make is trying to translate all of the keywords for their website. In some instances, the process of translating keywords can be relatively simple, but that’s not always the case. This is because not everything needs to be translated, surprisingly enough. Some keywords could certainly be translated but are actually usually left in English.

Another common mistake is to assume that keywords can be directly translated word for word. Once again, this is not always the case. Failure to realize that there could be other, more popular search terms could mean that you miss out on search engine traffic. If this is something you are not familiar with, working with a specialized agency that offers Spanish SEO services can help to ensure you do not miss the best terms.

Additionally, you need to be sure that the content on your website is optimized according to country rather than language. For instance, if your website is translated into Spanish, you need to consider whether you are targeting Spanish speakers in the United States or Spanish speakers in Spain. Although the same language is spoken throughout many countries in the world, there may be certain phrases that are used in some regions and not others. For instance, the vosotros form is used in Spain when speaking to a group of people with whom you are familiar, whereas it is not used in Mexico and many other Spanish-speaking countries. This might not matter much if you are targeting Spanish-speaking audiences from other countries, but it certainly would matter if you are targeting an audience from Spain.

Top
Hiring an agency specializing in Spanish SEO services can help you to ensure you actually reach your target audience rather than alienate them.
Do you want to know more?
  • This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.

SEO Success in Spanish [White Paper] - Learn more

SEO Success SpanishExcecuting a cost-effective Spanish SEO campaign

Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21… Read more
Ines Mato

Ines Mato

Product Specialist
Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for… Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card
Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

Read more

Ines Mato

Ronnie Schwartz

President, Students Connecting
New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

Read more

Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy
Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Silvia Prado

Silvia Prado

Advertising, Marketing
Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Sofia Keck

Sofia Keck

Hispanic Marketer
San Francisco, CA

CASE STUDY

How we Made It Happen

Consolidated Credit

Small Bussiness: Consolidated Credit

Latino SEO, Spanish SEO

Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

Read More

Hispanic Market Advisors

WE OFFER

Website Translation, SEO, PPC and Webmaster Services

WE CARE ABOUT

Assembling our teams according to your needs

WE PROVIDE

Personalized customer support

WE NEVER STOP

Following metrics very closely

About Us

  • Hispanic Market Advisors®
  • 3250 NE 1st Avenue, Suite 305
  • Miami, FL 33137

Related Links

  • Estimated Times for WP Support Tasks
  • Estimated Times for Shopify Support Tasks
  • Client Access
  • Careers

Connect With Us

  • 1-844-HMA-FITS (462-3487)
  • (305) 677-0651
  • support@hispanicmarketadvisors.com
  • Schedule an Appointment

Our Services

  • Responsive Website Design
  • English to Spanish Translations
  • English to Spanish Website Translations
  • Spanish SEO
  • PPC Services for Latino Market
  • All Services

Copyright © 2023. Hispanic Market Solutions: Language, Search, Content, Social. – All rights reserved. Privacy Statement – Terms and Conditions – Our Best Practices - Disclaimer
Your one stop source for Hispanic marketing and Spanish translation needs – Sitemap

:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

Hispanic Marketadvisors logo

:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

Hispanic Marketadvisors logo