At this point it is clear that the Hispanic population in the United States is becoming a strong national presence (see table below). Hispanics are the second largest group in the United States with a significantly different language. When a company can efficiently reach their customers and provide insight into their company, products or services,… [Read More]
hispanic market
Creating Web Articles to Attract New Customers
Latin American internet users search in English, Spanish and Portuguese. Spanish speakers alone comprise 81.7 million of those internet users. This valuable market cannot be ignored. Having an article written in two or three of those languages increases your chances of reaching a significant number of potential clients. Each article well-written and optimized constitutes an… [Read More]
Sending Press Releases to Latin American Leading News Agencies
Why websites and business need to cater to the Hispanic online market? With an ever growing Hispanic population in the United States, it is becoming clear that websites and business need to cater to the Hispanic online market. Latin American news distribution is a large, but often overlooked method of advertising that more website owners… [Read More]
I Want to Tap into Hispanic Internet Users, Now What?
After you have sized your market for online Spanish-speaking customers and mastered the profiles of new Hispanic customers, you have some options and some choices to make: You could let the uncertainty and panic of entering unchartered territories paralyze you with fear, and you’ll end up doing nothing. The other option is to open your… [Read More]
Spanish Speaking Internet Users Growth Outpacing the World Average
The number of Spanish Speaking Internet Users has grown 619.3 % in the last eight years (2000-2008). The Internet is a Global Village with no physical frontiers; it is divided only by the different languages spoken in each country or region. There are studies and researches that show that people speaking the same language show… [Read More]
Business stumbling blocks in penetrating the Hispanic market
There is a huge market than many businesses need to tap into: the Hispanic market. The Hispanic population of the United States totals 42.8 million people, has increased by 3.6% annually each of the last 10 years, and has outpaced the population growth in society as a whole by 3 to 1. This group spends… [Read More]
How to Incorporate English to Spanish Translation into your SEO Strategy
Exponential growth of the traffic your Spanish-speaking web site receives is possible through a properly executed SEO strategy. Once you have identified your target market within the larger online Hispanic market, you can begin to optimize your SEO effectiveness by incorporating English-Spanish translation. When you understand the Hispanic sub-market you are targeting, you will be… [Read More]
Providing a Small Business Service to Online Hispanics
Currently the largest minority group in the United States, Hispanics account for one of every five new workers in the United States economy. However, to describe them as a single minority group belies a complicated blend of various races, ethnicities, and cultures. Targeting this growing market can be difficult for the company uninitiated in the… [Read More]
The Expanding Buying Power of Hispanic Consumers
The Hispanic population in America is increasing at a staggering rate. In fact, it is projected that by 2050, this group will reach 133 million people, a total of 30% of the American population, which is actually larger than the entire population of America during the 1940s. While traditionally many people have associated Hispanic communities… [Read More]