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Home » Our Blog » Creating Web Articles to Attract New Customers

Creating Web Articles to Attract New Customers

December 16, 2009 by Hispanic Market Advisors® Leave a Comment

Latin American internet users search in English, Spanish and Portuguese. Spanish speakers alone comprise 81.7 million of those internet users. This valuable market cannot be ignored. Having an article written in two or three of those languages increases your chances of reaching a significant number of potential clients.

Each article well-written and optimized constitutes an entry page. This method of developing Spanish and Portuguese entry pages through article writing is a fast and inexpensive way to get your foot in the door with the Spanish- and Portuguese-speaking markets while working out a long-term strategy.

Marketing your company and products and services online will show up in search engines. This can offer a significant advantage over your competitors that make no effort to accommodate or connect with Spanish- and Portuguese-preferred speakers.

Working together to choose the focus of your articles

Web-article-in-Spanish There are many options out there. Just google “spanish web article” or “creating spanish web articles” and you’ll find plenty. Hispanic Market Advisors is one of those options. What’s good about our process is that we add value by working alongside you at every step of the way, since offering you a free initial consultation so we can learn about you and your business to the approval of the content. For instance, once we learn specific topics related to your business such as what markets you’re entering, what new products and services you’re launching and in what regions, then we’ll help you determine the proper style, editorial guidelines and target group for the article. During this process, we’ll conduct a keyword analysis to select those keywords that are most relevant to use to drive traffic to your site.  This will enable us to choose the focus of your articles.

This customer centric approach in identifying topics for articles means that the article you receive at the end of the content generation process will be specifically tailored to your Latin American audience. Also, we’ll add graphics that are in congruence with the text copy. Once the English article (source language) is completed, we’ll send it over to you by email for your review. After you approve it, we’ll have it translated into Spanish and/or Portuguese as well as localized to the target audience. The end result is SEO optimized articles which are entry pages for your English, Spanish and Brazilian Portuguese prospective clients to find you and your website. Creating fresh content will not only attract new customers but also serve your Spanish SEO efforts.

article writing spanish

You can choose between packages of article writing services in the following languages: English alone, English/Spanish, and English/Spanish/Portuguese.

If you are interested in adding unique content to your Web site and establishing credibility in the Spanish and Brazilian Portuguese search engines, call Hispanic Market Advisors today at 844-HMA-FITS (462-3487) or 305.677.0651 or chat with us live. Contact us now and expand your business to Latin America!

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Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21… Read more
Ines Mato

Ines Mato

Product Specialist
Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for… Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card
Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

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Ronnie Schwartz

President, Students Connecting
New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

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Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy
Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Silvia Prado

Silvia Prado

Advertising, Marketing
Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Sofia Keck

Sofia Keck

Hispanic Marketer
San Francisco, CA

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Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

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Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

Hispanic Marketadvisors logo

:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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