The U.S. Hispanic Audience Will Only Gain Cultural And Economic Prominence In The Coming Years
The U.S. Hispanic audience is very connected. This can be a positive or negative for brands, of course. Why? Because referrals and word of mouth can work both ways. So make sure your brand speaks our culture. A constantly connected community can become your most influential consumers and best advocates for your brand.
What exactly should marketers be doing to connect with this audience?
First, be aware that the U.S. Hispanic population is drawn from an increasingly diverse mix of countries. It’s not a monolithic market block.
While Hispanics of Mexican origin account for 63.3% (36 million) of the nation’s Hispanic population in 2015, by far the largest share of any origin group, this number has gone down from a recent peak of 65.7 in 2008, as fewer migrants from Mexico arrive in the U.S. and the number leaving the country rises.” Pew Research Center
Secondly, be cognizant that U.S. Hispanic consumers are highly bilingual online.
Thirdly, keep in mind that impressions in the Latino community make a lasting impression and if that first impression is missing an important ingredient, a second impression may never become a reality. Hispanic marketing agencies help you connect with the Hispanic consumer.
Key Facts about U.S. Latinos
Here are some key facts about the nation’s Latino population by geography and characteristics like language use and origin groups (Source: Pew Research Center):
- The U.S. Hispanic population reached 62.1 million in 2020, up from 50.5 million in 2010.
- Hispanics have played a major role in driving U.S. population growth over the past decade.
- The number of Latinos who say they are multiracial has increased dramatically.
- Hispanics have become the largest racial or ethnic group in California.
- Texas, California and Florida have seen biggest increases in Hispanic population since 2010.
Let’s discuss how you can benefit from Hispanic Marketing
Targeting platforms that help brands optimize their online marketing capabilities are the key to modern Hispanic marketing success.