U.S. Hispanic consumers are highly bilingual online
For some U.S. Hispanic consumers, Spanish and bilingual content online are still signals that you want to engage with them.
U.S. Hispanics are comfortable toggling between English and Spanish
Proficiency in English is increasingly the norm among US Hispanics, as more and more of the population is US-born.
Despite the high number of search queries in Spanish, members of this audience are comfortable consuming content in English. If they land on an English website, for example, only one in five will look for a Spanish site instead. What’s most important to them is getting the relevant information they need in the moments they need it.” Think Wiht Google
Although Spanish fluency in the U.S. decreases with each generation, Spanish isn’t going away anytime soon! Not only Spanish-reliant speakers are searching and visiting pages in Spanish but even those who might not be fluent or have an advanced level of Spanish-speaking ability are willing to try it out.
Whatever the medium, matching the right language to the right audience is a must for marketers.
So are you ready to making your site bilingual?
If you’ve come to the conclusion that adopting a bilingual or multilingual site is best for your business, the choice of whether to use a WPML plugin or a Multisite after you translate your site to Spanish might be a logical question to ask yourself, assuming you agree with us that WordPress is the best CMS for SEO.
Let’s discuss each option briefly so that it can help further your decision…
Get in touch with us, and then decide.
Hispanic Market Advisors helps you connect with the online Latino market and expand your reach.
Related: Things to consider when making your site bilingual (we help you analyze the pros and cons of each course of action)