Blog about the Hispanic Market

Brands Joining the Hispanic Heritage Month Celebration (Sept 15 thru Oct 15, 2016)

Posted September 12, 2016 2:17 pm by Sebastian Aroca

Celebrating the Hispanic culture
Hispanic Market Advisors℠, reminds brands that, “The Hispanic Heritage Month celebration, which takes place every year from September 15th to October 15th, is a great opportunity for innovative brands to learn more about the Hispanic community and join the celebration with the right approach.” Here are a few executable ideas on how to celebrate diversity and honor the Latino culture, while scoring a few points for your brand: 1. Acknowledge your Hispanic employees for their … [Read entire blog]

Succeed in Entering the U.S. Hispanic Market in 2016

Posted December 31, 2015 7:22 pm by Sebastian Aroca

spanish marketing
Although the Latino market has accounted for more than half the U.S. population growth from 2000-2010, and in many industries such as the automotive, sales to Hispanics are outpacing the market, still many organizations don’t succeed at penetrating the Latino market because they don’t take the time to develop a comprehensive, data-driven, results-oriented Latino marketing strategy. Here’s a checklist with five (5) questions you may want to ask yourself if you’re serious about targeting the … [Read entire blog]

7 Executing Ideas for Brands to Join the Hispanic Heritage Month Celebration

Posted September 8, 2015 1:52 pm by Hispanic Market Advisors℠

celebrate hispanic heritage month 2014
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors℠ shares some tips for brands and organizations (private and public) to join the Hispanic Heritage Month Celebration (September 15th to October 15th) with activities that may build and expand multicultural connections and deepens awareness of … [Read entire blog]

How Mobile Readers Interact with Email

Posted May 13, 2015 4:12 pm by Hispanic Market Advisors℠

Latino email mobile readers
As shared on this page, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers given that mobile opens have increased by 24% in the last 12 months (from 41% to 51%). But to gain a deeper understanding, how are mobile readers interacting with emails? How mobile readers interact with email 41% Open campaigns on a mobile device 8% Click a … [Read entire blog]

Hispanic Market Advisors Proud Sponsor of Hispanicize 2015

Posted March 15, 2015 1:46 pm by Hispanic Market Advisors℠

Hispanicize 2015 event
Hispanicize 2015 is ready to kick off on March 16, 2015 at the Intercontinental Hotel, Miami, FL, and Hispanic Market Advisors, a boutique company focused on connecting and engaging powerful brands with Hispanic consumers digitally, is proud to be one of 2015 sponsors. The five-day conference is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship, and Hispanic Market Advisors is expecting to meet and greet … [Read entire blog]

Watch Google Partners Connect Video with Todd Rowe and Fred Vallaeys

Posted February 28, 2015 1:49 pm by Hispanic Market Advisors℠

Google Partners Connect
Thanks for joining Hispanic Market Advisors on the Livestream Google Event with Todd Rowe and Fred Vallaeys – we had a great time bringing you Partners Connect at Büro Midtown Miami. We’ve made the video of the livestream event available for you to watch whenever you’d like. And if you have any follow up questions or need some help with refining your search engine marketing campaigns in Google AdWords, feel free to get in touch … [Read entire blog]

Google Certified Partner Hispanic Market Advisors Hosts Livestream Google Event at Büro Miami

Posted February 11, 2015 1:10 am by Hispanic Market Advisors℠

Google Partner Event AdWords
Join us for Google Partners Connect – It’s a great opportunity to learn about how to grow your business from Google experts.

A Glimpse into What 2015 Can Be by Hispanic Market Advisors

Posted January 9, 2015 3:35 pm by Sebastian Aroca

latino marketing in 2015
Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize your eBlasts and eNews for mobile. We’re letting you try this new service during the month of January 2015, we … [Read entire blog]

5 Considerations in Paid Advertising Campaigns to Reach Latinos by Hispanic Market Advisors

Posted January 5, 2015 4:12 pm by Sebastian Aroca

ppc latino marketing
Success in Hispanic marketing requires a collaborative work bringing a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. All other factors being equal, marketing to Latinos may involve organic and paid search. While your organic efforts drive higher performance for brand terms and higher net revenue per visit (NRPV) in top positions over a longer period of time, your Paid Advertising efforts can result in instant benefits, especially for non-brand … [Read entire blog]

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