How did we begin?
Hispanic Market Advisors® began in 2007 translating websites from English to Spanish in the computer labs of Florida International University, in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market. Seven years later, Hispanic Market Advisors® provides translation, search engine marketing, (Hispanic search engine optimization + paid search engine advertising), and social media marketing services to both the private and public sectors, and remains committed to expanding the company gradually and organically, never sacrificing quality for the sake of profits.
“Some deliver empty promises, we deliver trackable results.”
What “Being Glocal” means for us?
We customize our solutions to our clients’ needs. If your product or service is geared towards Hispanic millennials, the marketing channels used will be different than if you are targeting first generation of immigrants. The marketing tactics used for reaching US Hispanics at a national, regional or local level, will differ from each other.
- National reach (i.e., all US Hispanics)
- Regional reach (i.e., Latinos in California, Texas and New Mexico)
- Local reach (i.e., Hispanic-Americans in Boston)
In other words, to be effective in reaching your Hispanic audience, you have to master your Latino customer profile inside out, and apply the best marketing tools available while taking into account all the locality factors.