English to Spanish If you own your own business, your main goal is to distribute your product or services to as many customers as possible. In this age of Internet marketing, a company’s website is easily one of their biggest advertising assets. Websites are a low cost way to get all the information concerning your… [Read More]
Using an accredited escrow company for translation projects
When and how to use an accredited escrow company to protect a large investment in a translation project One of the major problems that companies have when hiring someone to translate their website or any other type of document translations – which may include sales brochures, newsletter content, white papers, tutorials, and other collateral material –… [Read More]
I Want to Tap into Hispanic Internet Users, Now What?
After you have sized your market for online Spanish-speaking customers and mastered the profiles of new Hispanic customers, you have some options and some choices to make: You could let the uncertainty and panic of entering unchartered territories paralyze you with fear, and you’ll end up doing nothing. The other option is to open your… [Read More]
Business stumbling blocks in penetrating the Hispanic market
There is a huge market than many businesses need to tap into: the Hispanic market. The Hispanic population of the United States totals 42.8 million people, has increased by 3.6% annually each of the last 10 years, and has outpaced the population growth in society as a whole by 3 to 1. This group spends… [Read More]