Demographic-specific marketing for e-commerce in the United States is unlike that found anywhere else in the world. Our mixing pot mentality and open-door immigration policy have made us a conglomerated country of cultures, languages, and people. As a provider of products or services to the Hispanic market, you may be well aware of the unique opportunities… [Read More]
us hispanics
Tapping the Hispanic Market Through Spanish Websites
Targeting the Hispanic market doesn’t necessarily mean marketing in Spanish. We all know that by now! Nevertheless, it is wise to include Spanish-language activities in your marketing efforts if you want to attract the entire spectrum of US Hispanics, as many of the searches coming from this group are conducted in Spanish. Does that confuse you? Keep reading and hopefully,… [Read More]
How Can Your Website Compete Successfully in the Latino Market?
According to a Netcraft Web Server Survey, as of December 2009 there were 233,848,493 websites on the internet. That, of course, has already grown exponentially. Millions, if not tens of millions of these, are business sites attempting to capture customers from the fastest growing demographic in the country—Latinos in the US. How can a small… [Read More]
Tracking and measuring results in your Hispanic marketing strategy
Is your Hispanic marketing strategy working? In order to get the best return on investment (ROI), tracking and measuring results is an essential part of one’s overall marketing campaign. A number of tools are available that make the job of measuring the effectiveness of one’s Hispanic marketing strategy much easier. Probably the best known tracking… [Read More]
2010 Census Spanish-Language Website to Educate Latinos in the US
Making a concerted effort to increase participation in the upcoming 2010 Census, in January the United States Census Bureau revealed its educational Spanish-language website directed at Latinos in the U.S. With a constantly evolving population in this country, the Census Bureau is seeking out new means to reach all those living within the U.S. so… [Read More]
How to Connect with the Right Hispanic Audience
At this point it is clear that the Hispanic population in the United States is becoming a strong national presence (see table below). Hispanics are the second largest group in the United States with a significantly different language. When a company can efficiently reach their customers and provide insight into their company, products or services,… [Read More]
Spanish Speaking Internet Users Growth Outpacing the World Average
The number of Spanish Speaking Internet Users has grown 619.3 % in the last eight years (2000-2008). The Internet is a Global Village with no physical frontiers; it is divided only by the different languages spoken in each country or region. There are studies and researches that show that people speaking the same language show… [Read More]
The Hispanic View in Our Economy
In response to the 06-02-09 press release on Univision.net on how the consumer views today’s economy, we can see that not only is the Hispanic consumer more apt to being positive about the future of our economy than non-Hispanics, but Latinos in general have remained consistent in their confidence rating. As a business owner or… [Read More]
Business stumbling blocks in penetrating the Hispanic market
There is a huge market than many businesses need to tap into: the Hispanic market. The Hispanic population of the United States totals 42.8 million people, has increased by 3.6% annually each of the last 10 years, and has outpaced the population growth in society as a whole by 3 to 1. This group spends… [Read More]
The Expanding Buying Power of Hispanic Consumers
The Hispanic population in America is increasing at a staggering rate. In fact, it is projected that by 2050, this group will reach 133 million people, a total of 30% of the American population, which is actually larger than the entire population of America during the 1940s. While traditionally many people have associated Hispanic communities… [Read More]