Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but… [Read More]
spanish websites
Google Rankings in Regional Hispanic SEO Campaigns
Few ways are better to market your product, Web site, or brand than with Google. Increasing your Google search rankings is one of the most important ways to ensure that people discover who you are and are made aware of the services or products that you are marketing. This high ranking is achieved through multiple… [Read More]
Tapping the Hispanic Market Through Spanish Websites
Targeting the Hispanic market doesn’t necessarily mean marketing in Spanish. We all know that by now! Nevertheless, it is wise to include Spanish-language activities in your marketing efforts if you want to attract the entire spectrum of US Hispanics, as many of the searches coming from this group are conducted in Spanish. Does that confuse you? Keep reading and hopefully,… [Read More]
Creating Content Relevant To The Hispanic Market
Have you heard the saying, “content is king”? Well, the upgraded version of that would be, “unique and relevant content is the real king”! Unique and Relevant Content is the Real King Content is always the number one priority when it comes to online small business content development. The presence of websites in English and… [Read More]
Newspaper Websites in Latin America
State of the Internet in the Hispanic Community Latin America comprises a large portion of the population on the Internet. Currently, experts predict that 30 million Latinos will use the internet for shopping, research, or information in 2010. Nearly, 7.6 million Latino users log onto the internet each year to shop online. In 2009, online… [Read More]
It’s the right mix, stupid!
Hispanic marketing is an interesting subject worth discussing. I agree that very often marketers push agendas that suit their wants and needs rather than those of their aspiring or existing customers. Those that take the high road and put their initial efforts in trying to really understand who their customers are, and simultaneously, helping their… [Read More]