Latinos are arguably the single fastest growing ethnicity in the U.S. It is equally noteworthy that they are also the fastest growing event-going ethnicity in the country as well. Just to demonstrate this, consider the fact that Latinos attend up to 11 films in a year and also purchase 15 percent of the total tickets… [Read More]
hispanic population
2010 Census Spanish-Language Website to Educate Latinos in the US
Making a concerted effort to increase participation in the upcoming 2010 Census, in January the United States Census Bureau revealed its educational Spanish-language website directed at Latinos in the U.S. With a constantly evolving population in this country, the Census Bureau is seeking out new means to reach all those living within the U.S. so… [Read More]
How to Connect with the Right Hispanic Audience
At this point it is clear that the Hispanic population in the United States is becoming a strong national presence (see table below). Hispanics are the second largest group in the United States with a significantly different language. When a company can efficiently reach their customers and provide insight into their company, products or services,… [Read More]
The Expanding Buying Power of Hispanic Consumers
The Hispanic population in America is increasing at a staggering rate. In fact, it is projected that by 2050, this group will reach 133 million people, a total of 30% of the American population, which is actually larger than the entire population of America during the 1940s. While traditionally many people have associated Hispanic communities… [Read More]
