Hispanic Market Advisors offers Hispanic search engine marketing (also know as SEM) services which is comprised of Spanish SEM and English SEM. We apply a combination of both to reach the entire spectrum of the Hispanic market relevant to your products and services. Clients find you one of two ways when searching the internet. Online… [Read More]
hispanic market
Newspaper Websites in Latin America
State of the Internet in the Hispanic Community Latin America comprises a large portion of the population on the Internet. Currently, experts predict that 30 million Latinos will use the internet for shopping, research, or information in 2010. Nearly, 7.6 million Latino users log onto the internet each year to shop online. In 2009, online… [Read More]
It’s the right mix, stupid!
Hispanic marketing is an interesting subject worth discussing. I agree that very often marketers push agendas that suit their wants and needs rather than those of their aspiring or existing customers. Those that take the high road and put their initial efforts in trying to really understand who their customers are, and simultaneously, helping their… [Read More]
Hispanics and the General Market
There are a projected 48 million Hispanics residing currently in the United States. By 2020, that number is expected to grow to 60 million, according to the U.S. Census. There are over 12 million Hispanic households that have wielded purchasing power of a predicted $1.2 trillion by 2011, according to the University of Georgia’s Center… [Read More]
Key Influencers in the Hispanic Market
Business has long been aware of the importance of key influencers. Joe Girard, “the world’s best car salesman” in his book “How to Sell Anything to Anybody”, gave many examples from his career selling Chevrolets in Detroit. Giving one of the local union leaders an exceptional “deal” on a new car was always a good… [Read More]
Hispanic Culture, Community and Commerce
A small business owner does not have small dreams or small goals, even though he or she may have a small budget for outreach and marketing. Hispanics are part of a rich culture. How would you like to expand your business into your Hispanic community, and cultivate your Hispanic clientele organically, forming lasting relationships with your… [Read More]
An Innovative Website Approach to Help Your Hispanic Customers Make Decisions
A well-planned Spanish website knows and understands its core audience. It makes the Hispanic customer feel important by offering them an interactive and personalized experience. Imagine having an innovative edge with your small business customers. Rather than just offering that standard list of goods and services, it will offer them the ability to make well-informed… [Read More]
How Can Your Website Compete Successfully in the Latino Market?
According to a Netcraft Web Server Survey, as of December 2009 there were 233,848,493 websites on the internet. That, of course, has already grown exponentially. Millions, if not tens of millions of these, are business sites attempting to capture customers from the fastest growing demographic in the country—Latinos in the US. How can a small… [Read More]
Tracking and measuring results in your Hispanic marketing strategy
Is your Hispanic marketing strategy working? In order to get the best return on investment (ROI), tracking and measuring results is an essential part of one’s overall marketing campaign. A number of tools are available that make the job of measuring the effectiveness of one’s Hispanic marketing strategy much easier. Probably the best known tracking… [Read More]
2010 Census Spanish-Language Website to Educate Latinos in the US
Making a concerted effort to increase participation in the upcoming 2010 Census, in January the United States Census Bureau revealed its educational Spanish-language website directed at Latinos in the U.S. With a constantly evolving population in this country, the Census Bureau is seeking out new means to reach all those living within the U.S. so… [Read More]