Targeting the Hispanic market doesn’t necessarily mean marketing in Spanish. We all know that by now! Nevertheless, it is wise to include Spanish-language activities in your marketing efforts if you want to attract the entire spectrum of US Hispanics, as many of the searches coming from this group are conducted in Spanish. Does that confuse you? Keep reading and hopefully,… [Read More]
Hispanic consumers
It’s the right mix, stupid!
Hispanic marketing is an interesting subject worth discussing. I agree that very often marketers push agendas that suit their wants and needs rather than those of their aspiring or existing customers. Those that take the high road and put their initial efforts in trying to really understand who their customers are, and simultaneously, helping their… [Read More]
An Innovative Website Approach to Help Your Hispanic Customers Make Decisions
A well-planned Spanish website knows and understands its core audience. It makes the Hispanic customer feel important by offering them an interactive and personalized experience. Imagine having an innovative edge with your small business customers. Rather than just offering that standard list of goods and services, it will offer them the ability to make well-informed… [Read More]
US Hispanics Attitudes Regarding Legal Services
Like many immigrant groups in the United States, US Hispanics may not be entirely familiar with legal services. They may underestimate the value of the right attorney for both routine and special proceedings within the legal system. While Latino communities are frequently served by local paralegal services, attorneys and firms devoted to immigration, potential clients… [Read More]
Providing a Small Business Service to Online Hispanics
Currently the largest minority group in the United States, Hispanics account for one of every five new workers in the United States economy. However, to describe them as a single minority group belies a complicated blend of various races, ethnicities, and cultures. Targeting this growing market can be difficult for the company uninitiated in the… [Read More]
