Every business wants to present a positive image to the public, as well as to other businesses. First impressions in the business community make a lasting impression and if that first impression is missing an important ingredient, a second impression may never become a reality. No matter what the product or service, every business needs… [Read More]
Hispanic community
Newspaper Websites in Latin America
State of the Internet in the Hispanic Community Latin America comprises a large portion of the population on the Internet. Currently, experts predict that 30 million Latinos will use the internet for shopping, research, or information in 2010. Nearly, 7.6 million Latino users log onto the internet each year to shop online. In 2009, online… [Read More]
Hispanics and the General Market
There are a projected 48 million Hispanics residing currently in the United States. By 2020, that number is expected to grow to 60 million, according to the U.S. Census. There are over 12 million Hispanic households that have wielded purchasing power of a predicted $1.2 trillion by 2011, according to the University of Georgia’s Center… [Read More]
Hispanic Culture, Community and Commerce
A small business owner does not have small dreams or small goals, even though he or she may have a small budget for outreach and marketing. Hispanics are part of a rich culture. How would you like to expand your business into your Hispanic community, and cultivate your Hispanic clientele organically, forming lasting relationships with your… [Read More]
Providing a Small Business Service to Online Hispanics
Currently the largest minority group in the United States, Hispanics account for one of every five new workers in the United States economy. However, to describe them as a single minority group belies a complicated blend of various races, ethnicities, and cultures. Targeting this growing market can be difficult for the company uninitiated in the… [Read More]
Demand for Financial Services among US Hispanics
The Hispanic community is one of the largest growing cultural segments in the U.S. This phenomenon affects all regions of the country from the Western U.S. in California, Colorado and Arizona to Midwestern states and the Eastern seaboard. With this trend toward an increase in Spanish speaking consumers, business opportunities that address the needs of… [Read More]
