You can no longer afford to ignore your site speed Site speed is most important for every business. This clear and comprehensive infographic developed by our partner WP Engine illustrates the importance of site speed nowadays. Remember that a poor user experience from a slow performing website often results in high bounce rate and page… [Read More]
Franchise Ownership by Hispanic Americans Will Continue To Grow in the United States As written in Franchising.com (back in February 2012), fast forward more than five years and Hispanic-owned businesses continues to be the fastest growing segment of small businesses in United States. Furthermore, the Hispanic community is making great inroads and progress in franchising… [Read More]
Our software development services will help you grow your business by catering to the needs of online Hispanics Besides having developed several plug-ins for our web support, search engine optimization and development tasks, Hispanic Market Advisors® is growing its team of software developers with highly creative minds for projects that involve the development of internal… [Read More]
Helping you reach high levels of usability and user experience To manage your website effectively and grow your organic presence in the search engines, it’s crucial to work with a professional webmaster that possess a full range of webmaster and page optimization skills, including but not limited to: Use this infographic
The use of a wire or press release designed to reach Hispanics must be carefully done. Writing it a successful one requires researching the target audience in detail. You may want to consider making it a bilingual wire or press release for better coverage. Lots of Hispanics consume content in both languages. Use this infographic
Are you done with your English to Spanish Website Translation? What’s next? On this infographic below you can view two ways in which your company can more effectively engage the Hispanic audience by incorporating comprehensive translation and localization services into your overall search engine marketing efforts. Related services: English to Spanish Translations Content Update Synchronization… [Read More]
We know from various studies that Hispanic Americans are highly engaged with their mobile devices. Therefore, in targeting the ever growing and lucrative online Hispanic market, one of the best ways to reach them is through mobile marketing. Use this infographic
What emerging trends are reshaping the current Hispanic marketing agency models? Those customers who hire digital marketing and Hispanic advertising agencies say that they want a model that delivers better more measurable returns, and collaboration and partnership between experts is emerging to be the best way to provide the best possible service to those customers…. [Read More]
Supporting a Spanish website is not as simple as hosting and direct translating through free services like Google Translate. This can be grossly inaccurate when marketing professionals use Google Translate for Spanish content. Creating a Spanish Website, whether it’s the result of an English to Spanish website translation, or a Spanish website created from scratch,… [Read More]
After assessing your Spanish language opportunity which can be accomplished with three steps, you must create Hispanic consumers profiles that helps to enhance the ability to properly market towards the Spanish-speaking market. These online communities wish to consume products and services that are offered to them through various sites that tend to their special needs…. [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.