Finding the right Spanish keywords for SEO involves more than just translating English terms.
Hispanic Market Advisors conducts keyword research using Spanish-language search tools and platforms like Google Keyword Planner and SEMrush. We focus on high-volume, low-competition keywords that are relevant to your niche and region.
We also consider Spanglish phrases and local variations—for example, “abogado de accidentes en Miami” vs. “lawyer for car accidents in Miami.” Understanding the language patterns of your target demographic allows us to identify and use keywords that drive real results in your Spanish SEO efforts.
| Keyword Research Element | Details |
|---|---|
| Not Just Translations | We go beyond literal translations and focus on how Spanish speakers actually search online. |
| Spanish Keyword Tools | We use tools like Google Keyword Planner, SEMrush, and Ubersuggest in Spanish-language mode. |
| Search Volume & Competition | We identify high-volume, low-competition keywords that are relevant to your business and region. |
| Regional & Cultural Variations | We account for regional language preferences (e.g., “auto” vs. “carro”) and local search habits. |
| Spanglish & Mixed Terms | We include hybrid keywords (e.g., “accidente lawyer”) that reflect real-life Hispanic search behavior. |
| Example Keyword Comparison | “abogado de accidentes en Miami” vs. “lawyer for car accidents in Miami” – the Spanish version may bring in more relevant traffic in Hispanic markets. |
