Helping the search engines identify your key business information by utilizing the Schema.org markup
Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help local businesses like yours provide the information their search engines need to understand your content and provide the best search results possible at any given time. Adding Schema markup to your HTML improves the way your page displays in search engine results pages (SERPs) by enhancing the rich snippets that are displayed beneath the page title. As any consumer can attest to, the first SERP is the most relevant when seeking immediate and reliable results.
Many local businesses and professionals such as lawyers, dentists, cosmetic surgeons and dermatologists struggle getting noticed by the search engines and don’t know where to start. For these local businesses aiming to drive maximum traffic to their websites, securing a place in the Knowledge Card and among the top organic search listings is invaluable. Using schema to identify certain text on your site helps search engines display them in SERPs. By adding the Schema code to your website(s), you’re helping the search engines identify certain text on your site, such as your business’s name, address, and phone number, so that the NAP’s are consistent with all your local citations (yes, you guessed it right… “NAP” stands for your name, address, and phone number on sites).
Schema markup helps search engines understand and display important secondary information about your business in their results.
Local SEO benefits of providing explicit meaning and context to search engines
To help search engines correctly interpret content, web developers and webmasters can supplement the pages they manage with Schema markup to provide explicit meaning and context to search engines such as Google and Bing. As explained by Yext,
“Schema markup is a common language for describing data on the web that helps search engines understand (and later rank) a site and its content.”
Schema tags allow businesses to make it clear to search engines what they want to convey in their content
A full list of items you can mark up with Schema is available here, and check out also this Local SEO page to optimize your business for the age of intelligent search.
At the time of this writing, it’s unclear whether other search engines besides Google, Bing, Yahoo!, and Yandex are using this markup to change how they display search results.
Where to start? Scan Your Business and Website Now!
Thanks to the Yext Knowledge Engine, you will receive an email with the listings scan report. You can then contact us at 1-844-HMA-FITS (462-3487), or wait for our call to discuss what possible solutions better match your needs.
The journey of boosting your local SEO for sustainable growth starts with your first step in the right direction. Others make empty promises, we deliver trackable results!
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