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Articles Hispanic Market - Articles about the Hispanic Market

2 Ways to Incorporate English to Spanish Translation into Your Digital Marketing Strategy

Posted July 27, 2013 2:43 pm by Sebastian Aroca

Digital marketing has the ability to easily reach across lines of geography However, without breaking the barrier of language, being able to project a marketing message across the world does a company very little good. Having a comprehensive bilingual digital marketing strategy is essential for most businesses that are looking to expand and grow into emerging markets and engage the up and coming middle class of cities, nations and whole continents that are looking to … [Read entire article]

Create Exceptional Quality Content for Spanish-Speaking Audiences

Posted May 22, 2013 3:20 pm by Hispanic Market Advisors℠

. When you decide that you want to build a strong online presence for your business, it is vital that all web properties owned and maintained by you contain superb quality content. Having quality content will allow you to make a connection with your readers, compelling them to eventually become your consumers. Providing your readership with something valuable will cause them to view you as an expert in your industry, thus they will be likely … [Read entire article]

How to Reach the Latino Community by Using Culturally Appealing Articles

Posted May 15, 2013 2:24 pm by Sebastian Aroca

Most of us are aware of how fast the Latino community is growing in the United States. 2010 Census statistics state that the Hispanic population makes up 16.3 percent of all people in the country and that this ethnic group is growing at a rate that is faster than all others. Additionally, 10 percent of all purchases come from individuals who belong to this particular ethnic group. By the year 2015, Hispanics in the United … [Read entire article]

Creating Landing Pages that Appeal to Hispanic Americans

Posted May 10, 2013 2:30 pm by Sebastian Aroca

The Hispanic population in the United States is garnering the attention of demographers and ethnographers. The Hispanic population has experienced exponential growth in the past few decades. Latinos are the most widely represented ethnic group in the nation. The U.S. is home to more than 50 million individuals of Hispanic descent. Demographers estimate that Hispanics will comprise one fourth of the population of the U.S. by the year 2050. The Hispanic population has also garnered … [Read entire article]

Creating Editorial Material in Spanish for Blogs and Forum Posts

Posted May 2, 2013 9:32 am by Hispanic Market Advisors℠

As a growing demographic, Spanish speakers are attracting attention from marketers, politicians, and educators all over the country. It only makes sense that bloggers want a piece of the action. Bloggers who do not know Spanish can still take advantage of the opportunity. The trick is to use the technology of the internet. Finding a competent translator or translation agency is necessary for success. Electronic translators only serve to confuse and distort the meaning. An … [Read entire article]

Creating a Press Release that Speaks Directly to US Hispanics

Posted April 28, 2013 4:18 pm by Hispanic Market Advisors℠

The use of a press release designed to reach Hispanics is a complicated endeavor. The Hispanic audience is made up of people from 20 different countries. Every Hispanic country has a distinct cultural identity. There are also subcultures: Native-born individuals have a different cultural perspective that say, first or second generation Americans with a Hispanic heritage. Hispanics in their native land consider themselves Chilean, or Costa Rican–not Hispanic. The label “Hispanic,” is only experienced upon … [Read entire article]

Culturally Sensitive Content is the Most Effective Way for Connecting with Hispanic Americans

Posted April 19, 2013 11:44 am by Sebastian Aroca

Observing one’s local area makes it easy to perceive many population trends, and using the US Census is one way of confirming these observations. The 2010 US Census established that the Hispanic population in the United States is over 50 million people or about 16 percent of the total population. Fulfilling the business necessities of Hispanics is obviously a good business plan, and wise business owners need to consider how to connect with the Hispanic … [Read entire article]

Blogging for Hispanic American Audiences

Posted April 10, 2013 10:48 am by Hispanic Market Advisors℠

With the growing presence of the Hispanic American community and their impressive purchasing power, it is essential for content creators to learn about the best blogging practices when it comes to reaching this flourishing ethnic group. These practices call for cultural sensitivity as well as understanding patterns of Internet use. Here are five considerations to make when writing blog posts for Latino audiences in the United States: Personality Diversity is one of the greatest drivers … [Read entire article]

Consulting Services for Growing Your Online Hispanic Market

Posted March 31, 2013 10:52 am by Hispanic Market Advisors℠

Big business reads the marketing trade papers, blogs and Web sites. They know that money invested in marketing to Hispanic buyers is money well spent. Small to mid-sized business owners are usually too busy running their companies to have time to keep up with the latest trends. So, here’s an overview: Population of U.S. Hispanics in 2007 reached 44,300,000 14.5% of the total U.S. population. Median household income Hispanics in the U.S. is above the … [Read entire article]

Link Building Strategies for your Spanish Web site – Spanish-language SEO

Posted March 15, 2013 4:50 pm by Hispanic Market Advisors℠

These days seems like there are more Hispanics online, communicating through social networking, listening to music and watching videos. There is also a lot of Spanish link building going on and a lot of Spanish SEO (Search Engine Optimization) that is responsible for that. The Spanish link popularity is increasing as there is more and more exposure to, and access to great technologies such as the internet, personal computers, laptops and cell phones are now … [Read entire article]

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