Business has long been aware of the importance of key influencers. Joe Girard, “the world’s best car salesman” in his book “How to Sell Anything to Anybody”, gave many examples from his career selling Chevrolets in Detroit. Giving one of the local union leaders an exceptional “deal” on a new car was always a good… [Read More]
spanish
How to Incorporate English to Spanish Translation into your SEO Strategy
Exponential growth of the traffic your Spanish-speaking web site receives is possible through a properly executed SEO strategy. Once you have identified your target market within the larger online Hispanic market, you can begin to optimize your SEO effectiveness by incorporating English-Spanish translation. When you understand the Hispanic sub-market you are targeting, you will be… [Read More]
The Expanding Buying Power of Hispanic Consumers
The Hispanic population in America is increasing at a staggering rate. In fact, it is projected that by 2050, this group will reach 133 million people, a total of 30% of the American population, which is actually larger than the entire population of America during the 1940s. While traditionally many people have associated Hispanic communities… [Read More]