Currently the largest minority group in the United States, Hispanics account for one of every five new workers in the United States economy. However, to describe them as a single minority group belies a complicated blend of various races, ethnicities, and cultures. Targeting this growing market can be difficult for the company uninitiated in the… [Read More]
Small Business
Optimizing your Small Business Spanish Web Site for Success
Targeting the online Hispanic market through a web site that is designed specifically for this growing demographic is a savvy step in the right direction toward marketing success. You can take this good idea a step further, by intentionally reworking your Spanish web site in order to incorporate targeted Hispanic SEO content, aimed at improving… [Read More]