Although the Latino market has accounted for more than half the U.S. population growth from 2000-2010, and in many industries such as the automotive, sales to Hispanics are outpacing the market, still many organizations don’t succeed at penetrating the Latino market because they don’t take the time to develop a comprehensive, data-driven, results-oriented Latino marketing… [Read More]
latinos
Tips for growing e-commerce with US Hispanics
Demographic-specific marketing for e-commerce in the United States is unlike that found anywhere else in the world. Our mixing pot mentality and open-door immigration policy have made us a conglomerated country of cultures, languages, and people. As a provider of products or services to the Hispanic market, you may be well aware of the unique opportunities… [Read More]
Key Influencers in the Hispanic Market
Business has long been aware of the importance of key influencers. Joe Girard, “the world’s best car salesman” in his book “How to Sell Anything to Anybody”, gave many examples from his career selling Chevrolets in Detroit. Giving one of the local union leaders an exceptional “deal” on a new car was always a good… [Read More]
Tracking and measuring results in your Hispanic marketing strategy
Is your Hispanic marketing strategy working? In order to get the best return on investment (ROI), tracking and measuring results is an essential part of one’s overall marketing campaign. A number of tools are available that make the job of measuring the effectiveness of one’s Hispanic marketing strategy much easier. Probably the best known tracking… [Read More]