Celebrating the Hispanic Heritage and culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
Hispanic Market Advisors
The Hispanic Market Advisors® trademark
The United States Trademark Office issued a registration for the Hispanic Market Advisors trademark (January 23, 2018 – Miami, FL) – We’re pleased to inform that the United States Trademark Office issued a registration for the Hispanic Market Advisors trademark. We can now use ® next to the name and logo when used in connection… [Read More]
Hispanic SEARCH ENGINE MARKETING
Hispanic Market Advisors offers Hispanic search engine marketing (also know as SEM) services which is comprised of Spanish SEM and English SEM. We apply a combination of both to reach the entire spectrum of the Hispanic market relevant to your products and services. Clients find you one of two ways when searching the internet. Online… [Read More]
It’s the right mix, stupid!
Hispanic marketing is an interesting subject worth discussing. I agree that very often marketers push agendas that suit their wants and needs rather than those of their aspiring or existing customers. Those that take the high road and put their initial efforts in trying to really understand who their customers are, and simultaneously, helping their… [Read More]
Hispanics and the General Market
There are a projected 48 million Hispanics residing currently in the United States. By 2020, that number is expected to grow to 60 million, according to the U.S. Census. There are over 12 million Hispanic households that have wielded purchasing power of a predicted $1.2 trillion by 2011, according to the University of Georgia’s Center… [Read More]
