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Home » Noticias Newswire

Sorenson for Zoom Is the First ASL Video Relay Service Available in the Zoom App Marketplace

PRESS RELEASE - Mon, 27 Mar 2023 16:50:55

— Sorenson teams up with Zoom to offer first-of-its-kind interpretation services for Deaf users to connect through video —

SOURCE: NOTICIAS NEWSWIRE

SALT LAKE CITY, UT — March 27, 2023 — (NOTICIAS NEWSWIRE) — Today, Sorenson, the leading language services provider of inclusive communication services for Deaf, hard-of-hearing, and diverse people, has teamed up with Zoom Video Communications, Inc. to bring the first app that allows hosts to request American Sign Language (ASL) interpreters to provide interpretation services on Zoom’s communication and collaboration platform. Sorenson for Zoom is available from the Zoom App Marketplace, allowing meeting hosts to seamlessly integrate an ASL interpreter into Zoom Meetings as an active video participant, making virtual meetings more convenient and inclusive for people who are Deaf or hard-of-hearing.

“We are committed to providing accessible and inclusive language services that give people the tools they need to converse in their natural language, providing them with true connection through communication. We are proud to team up with Zoom in this initiative to realize our mission of making video calls more accessible to everyone, including people who are Deaf and hard-of-hearing,” said Jorge Rodriguez, CEO of Sorenson, which processes 140 million calls across languages and countries each year. “As one of the leading global language services providers, we are pleased to pioneer this landmark effort, and we look forward to future collaborations with Zoom.”

Sorenson for Zoom enables meeting hosts to seamlessly integrate an ASL interpreter into calls on-demand, without the need to schedule separate ASL interpreting services in advance. In addition, Sorenson’s web app gives Zoom Meeting hosts and participants access to inviting an on-demand ASL interpreter to meetings.

The easy-to-use Zoom platform is available on most devices, and Sorenson for Zoom can be downloaded from the Zoom App Marketplace with the click of a button. On-demand interpreters make it easy for Deaf business owners to conduct remote meetings, Deaf parents to conference with teachers remotely, Deaf individuals in two different locations to video conference with extended family and friends, and more. Some additional benefits of using Sorenson for Zoom include:

• Deaf participants can see their meeting and the interpreter in the same window – no need to toggle back and forth between a videophone and Zoom window.
• Both Deaf participants and interpreters can view shared screens and content in meetings while still seeing each other.
• Interpreters can see the meeting participants, allowing them to easily identify speakers and convey unspoken context.
• With the ability to see everything in the meeting, interpreters will now be able to see screen sharing which allows for more accurate interpreting.
• Hearing participants can also see the interpreter, so they can pause to allow time for the messages to be relayed.

As the first ASL interpreting app of its kind available in the Zoom App Marketplace, Sorenson for Zoom was developed as part of a global mission to increase diversity, equity, inclusion, and accessibility for underrepresented people. Sorenson remains committed to connecting people so their relationships can thrive.

“I love this feature,” said Barbara White, a Sorenson for Zoom user from California School for the Deaf, Fremont. “It is so user friendly and allows us to be as autonomous as possible in quickly being able to schedule Zoom Meetings without having to schedule interpreters, plus it’s helpful to have them right in the screen rather than on a separate monitor. All the interpreters are top notch and do their jobs well.”

Download Zoom here.

Download Sorenson for Zoom here.

To use the Sorenson app, you will need to have a Sorenson account. If you do not have a Sorenson account, sign up for one here.

Access Sorenson’s web app here.

Watch in ASL. Read in Spanish.

About Sorenson

Sorenson is one of the world’s leading language services providers, combining patented technology with human-centric solutions. We strive to increase diversity, equity, inclusion, and accessibility for underrepresented people through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services. Our company impact extends beyond the connections we support. Under Sorenson’s Impact and ESG Vision and Action Plan, we’re reviewing our carbon footprint, addressing accessibility and advancement barriers for Deaf employees, and implementing a supplier diversity program. Sorenson is a minority-owned company committed to expanding opportunities for underserved communities and championing a culture of belonging.

Disclaimer If you choose Sorenson as your default provider, you can port your existing 10-digit number to Sorenson from another provider or Sorenson can provide you with one for the geographic area where you live or work. If you later change your default provider, you can port your number to that provider. When selecting Sorenson, you must provide to Sorenson the physical address (i.e., the Registered Location) from which you are placing the call, so that Sorenson can properly route any 911 calls you may make. If you move or change your location, you must notify Sorenson immediately. You can update your Registered Location from your Sorenson videophone by calling (801) 386-8500 or by visiting sorenson.com/support/vrs/manage-account. Sorenson will confirm receipt of your Registered Location information. Emergency calls made via internet-based TRS may not function the same as traditional E911 service. For example, you may not be able to dial 911 if there is an internet-service failure or if you lose electrical power, and your 911 call may not be routed correctly if you have not updated your Registered Location. For more information on the process of obtaining 10-digit numbers and the limitations and risks associated with using Sorenson’s VRS to place a 911 call, please visit Sorenson’s website: sorenson.com/legal.


SOURCE: Noticias Newswire. Disclaimer: Hispanic Market Advisors® was not involved in the creation of the content. Copyright Noticias Newswire 2022

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

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Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

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:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

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With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

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A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

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Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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