Hispanic TV, Digital, OTT, Influencer, and Audio Networks Unite to Broadcast Unprecedented Calle Ocho Live Virtual Festival, Oct. 4th
- The Celebrity-filled, Hispanic Heritage Month Event is a Digital Latino First in Scale and Scope of Live Stream and Broadcast Platforms - Platform partners include Viva Live TV, VME, SBS, Entravision, HITN, People en Español, ORA TV, Impremedia, Maria Marin - More than 80 Latin music stars and celebrities will participate in the historic broadcast
MIAMI, FL – September 16, 2020 – (LATINX NEWSWIRE) – In a major show of unity for what the Calle Ocho Music Festival means to the Latino community, more than two dozen Hispanic TV, OTT, digital, influencer, and audio networks announced today that they will broadcast the historic Calle Ocho Live virtual fest, October 4th, from 6PM to 10PM ET.
The size, scale, and range of media partners are a first for a U.S. Hispanic live stream show and in the inclusive spirit of Hispanic Heritage Month regionally spans from California to New York, Miami to Puerto Rico, a testament to the festival’s rich 43-year history.
Saying presente for the broadcast of Calle Ocho Live are VIVA Live TV; Spanish Broadcasting System (SBS); VME; Entravision; HITN: People en Español: Tarima: ORA TV; Impremedia; Maria Marin, LiveXLive, Latido, BronxNet, SBS Mega TV (Miami); SBS Mega TV (Orlando); SBS Mega TV (Puerto Rico); the digital platforms of SBS Radio - ZOL 106.7 FM (digital Miami); SBS Radio - TU 949 - MEGA 97.9 FM (digital NYC); SBS Radio - AMOR 93.1 FM (digital NYC); SBS Radio - La Raza 93.3 FM (digital L.A.); SBS Radio - MEGA 96.3 FM (digital L.A.); La Musica; iHeart Media's WZTU Tu 94.9 FM; Viva Tu Musica; La Opinion (Los Angeles); La Raza (Chicago); Diario La Prensa (NYC); New York Latino International Film Festival; Altísimo Live; Carnaval Miami; El Mundo Boston; Diario Las Americas (Miami), the Dominican Film Festival, Latinx Newswire, Pop Culture Newswire, and Latin Life Denver. More media partnerships are underway.
“We will never forget the solidarity and commitment to diversity of the media partners that came to us in our greatest hour of need,” said Jorge Fernandez, president of the Kiwanis of Little Havana/Carnaval Miami. “COVID canceled our physical show in March with devastating effect, but Calle Ocho Live is all about our commitment to the 10,000 disadvantaged families we serve annually. Like the celebrities who volunteered to join our great show and our sponsors, our media platform partners are with us because they ultimately care about the work we do for these families.”
A Hispanic Heritage Month Event Like No Other
Thanks to its great and growing music line-up, celebrities, and media partners, Calle Ocho Live is well-positioned to be one of the largest live stream shows of 2020.
Among the stars that are already part of its growing roster are Mau y Ricky, Ivy Queen, Gloria Estefan, Camilo, Jessi Uribe, Jorge Celedón, and Bobby Pulido.
The roster of artists represents a cross section of nationalities and music genres honoring the full musical heritage of Latinos. It includes, includes, in alphabetical order: Alejandro Santamaria; Bardero$; Charlie Aponte; Chesca; David Kada; Drizmali; El Chacal; El Chapo de Sinoloa; El Cata; El Krisppy; El Prodigio; Fulanito; Grupo Mania; Grupo Niche; Ivanna; Jon Secada; Kyen?Es?; La Materialista; Leslie Shaw; Los Chiches Del Vallanato; Los Hermanos Medina; Manny Manuel; Milly Quezada; Marie Monti; Maria Pino; Neguito Borjas; N’Klabe; Oro Solido; Oscarito; Reykon; Rogelio Martinez; Srta Dayana; Soleil; Spanish Harlem Orchestra; Tito Puente, Jr.; Toño Rosario; Tito Rojas; Toa Valantin; Toby Love; Tony Zucca; Yiyo Sarante; Yulien Oviedo; and Willy Garcia.
Among the top brands and sponsors officially announced as of today are Heineken, Cafe Bustelo, Nickelodeon, the Florida Dairy Farmers, and the Greater Miami Convention and Visitors Bureau.
Strategic partners of the show include Cerro Group, Dustelli Music, and The 360 Group.
Calle Ocho Live is Cause-Focused
In addition to featuring live and pre-recorded performances from top Latin music artists, celebrities, and social media personalities, Calle Ocho Live will also highlight stories from the families served by the Kiwanis of Little Havana Foundation. Even though the online show is free, the event will feature a call to action for viewers to donate $8 or more ahead of or during the festival to the Kiwanis at www.CalleOchoLive.com. Supporters and large philanthropists are urged to pledge whatever amount they can.
When/How to View Calle Ocho Live
Calle Ocho Live officially kicks off with a digital and national broadcast show that will feature more than a dozen media companies and their respective digital platforms on YouTube, Twitter, Periscope, Tik Tok, and Twitch.
To register for the premium, prize-filled edition of Calle Ocho Live, complete the easy registration at the event’s website www.CalleOchoLive.com.
The interactive three-hour live stream experience will include music artists, entertainers, comedians, chefs, social media influencers, and other surprise personalities. Collectively, the show’s broadcast will surpass millions of verifiable video views and will generate many more millions in overall media impressions.
Audiences at home will also have several options to get involved live on the show throughout the day with opportunities not only to win prizes but also to be featured on the show in a variety of engaging ways.
The Facts Behind the Cause
The Kiwanis of Little Havana is an affiliate of Kiwanis International, a worldwide non-profit organization of volunteers dedicated to serving children in their communities. Founded in 1975, the Little Havana Chapter is known for using advanced fundraising initiatives, such as Carnaval Miami and its flagship event, Calle Ocho Music Festival.
Through the Kiwanis of Little Havana Foundation, the organization impacts thousands of underserved families annually, with youth development programs including holiday giving, college scholarships, back to school assistance, emergency financial assistance, and more.
Monies raised through Calle Ocho Live will be used by the Kiwanis of Little Havana Foundation to assist diverse families in South Florida with college scholarships, back to school assistance, holiday gifts, emergency financial assistance, and other support during the Covid-19 crisis.
SOURCE: Latinx Newswire. Disclaimer: Hispanic Market Advisors® was not involved in the creation of the content. Copyright Latinx Newswire 2020