Promoting and Advancing the Hispanic Marketing Industry
Hispanic Marketing Associations in the US play a crucial role in promoting and advancing the Hispanic marketing industry.
This page contains data researched by Hispanic Market Advisors® as of July 2023, please note that some of these associations may be closed or inactive and other new associations not listed here may have been established since then. Therefore, it’s always a good idea to verify this information with other resources.
Association of Hispanic Advertising Agencies (AHAA)
AHAA is an organization representing the Hispanic marketing, communications, and media industry. They focus on promoting and increasing the role of Hispanic marketing professionals, agencies, and media in the advertising industry.
AHAA rebranded itself as Culture Marketing Council (CMC) in January 2018 and then rebranded as Hispanic Marketing Council (HMC) in March 2021.
National Association of Hispanic Real Estate Professionals (NAHREP)
While not exclusively focused on marketing, NAHREP is an influential organization that promotes sustainable Hispanic homeownership by supporting real estate professionals in serving the Hispanic community.
Hispanic Public Relations Association (HPRA)
HPRA aims to advance the careers of Hispanic communications professionals and raise awareness about the importance of Hispanic PR practitioners within the public relations industry.
Latino Media & Communication Scholars (LMCS)
The LMCS is an emerging non-profit organization that develops high-impact media and outreach campaigns in partnership with the Latino media sector to advance an informed and highly engaged Latino community.
Multicultural Marketing Association of Students (MMAS)
MMAS is a diverse student run organization that exists to bring together undergraduate and graduate students enrolled at Florida State University, who share a passion for marketing communication.
Hispanic Dental Association (HDA)
As the leading voice for Hispanic Oral Health, HDA provides service, education-research, advocacy, and leadership for all healthcare professionals, to promote overall health of the Hispanic/Latinx and underrepresented communities.
Partnering with Hispanic marketing associations can offer several benefits for businesses and marketing professionals looking to engage with the Hispanic market,” says Sebastian Aroca, MIB, President of Hispanic Market Advisors®
Please check their respective websites for the most up-to-date information about these associations, including membership benefits, events, and resources they offer. Additionally, you can conduct your own research to find any other association not listed here, including media companies providing audience insights, data and analytics such as Nielsen Insights and nonpartisan fact tanks such as Pew Research Center for Hispanics/Latinos.
Here are some of the key functions and activities these associations typically engage in:
- Industry Advocacy
- Education and Training
- Networking Opportunities
- Research and Data Sharing
- Recognition and Awards
- Diversity and Inclusion
- Partnerships and Collaborations
- Training and Development Programs
- Policy and Legislative Engagement
Overall, Hispanic marketing associations play a vital role in fostering collaboration, knowledge sharing, and industry growth in the marketing and advertising efforts targeted at the Hispanic community in the United States.
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