Hispanic Heritage Month is a golden opportunity for businesses to celebrate and connect with the Hispanic community. Even if you haven’t launched your campaign yet, there’s still time to make an impact! Whether you’re a small business or a large corporation, engaging with this vibrant community during this month can help showcase your brand’s commitment… [Read More]
Hispanic Market Advisors® has earned an esteemed position as a Top 20% Performer, as rated by Open Ratings, a division of Dun & Bradstreet Hispanic Market Advisors® continues to lead the way in helping businesses reach the growing Hispanic market, with a Past Performance Evaluation score of 94, certifying it as a Top 20% Performer…. [Read More]
How Latina Influencers Are Driving Engagement and Brand Loyalty in the Hispanic Market Hispanics are one of the fastest-growing demographics in the United States, with their consumer buying power rapidly increasing alongside their rise into affluence. As this community continues to grow, it’s becoming increasingly important for brands to engage authentically and meaningfully with Hispanic… [Read More]
From September 15th to October 15th, our nation celebrates the generations of Hispanics who have positively influenced and enriched our society. It’s Hispanic Heritage Month, and a splendid opportunity for smart and innovative brands to learn more about the Hispanic community and join the celebration without sounding cocky. As done every year, Spanish SEO provider… [Read More]
Newswires are generally viewed as trustworthy sources of information. Marketing and public relations professionals use newswire distributions with the aim of generating coverage on major news outlets, increasing brand awareness, reach, and visibility, and in some cases to boost search engine rankings. The popularity of newswire websites today makes it possible to achieve more efficient… [Read More]
U.S. Hispanics are power users of mobile and over-index in video consumption U.S. Hispanics are considered technology adopters and adapters. A 2018 Nielsen report examines the impact of digital technologies on the Latinx experience and cultural expression. Thirty-five percent of U.S. Hispanics agree that they are among the first of their friends to try new… [Read More]
Embracing Hispanic Heritage Month Should Focus on Impacting Real Change and Go Beyond Just “Checking a Box.” U.S. Hispanics will make up 30% of the population by July 1, 2050, and as wrote by Lisa Gevelber from Google in July 2014, U.S. Hispanics are ahead of the curve when it comes to digital. U.S. Hispanics… [Read More]
“Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to refer to people of Latin American cultural or racial identity in the United States. So if you saw or read the word Latinx in your Twitter feed or being… [Read More]
“Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to refer to people of Latin American cultural or racial identity in the United States. Use this infographic
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.