How Latina Influencers Are Driving Engagement and Brand Loyalty in the Hispanic Market Hispanics are one of the fastest-growing demographics in the United States, with their consumer buying power rapidly increasing alongside their rise into affluence. As this community continues to grow, it’s becoming increasingly important for brands to engage authentically and meaningfully with Hispanic… [Read More]
Hispanic Heritage Month
10 Ways for Brands to Join the Hispanic Heritage Month Celebration
From September 15th to October 15th, our nation celebrates the generations of Hispanics who have positively influenced and enriched our society. It’s Hispanic Heritage Month, and a splendid opportunity for smart and innovative brands to learn more about the Hispanic community and join the celebration without sounding cocky. As done every year, Spanish SEO provider… [Read More]
Use Targeted Distribution for Your Bilingual Press Releases
Newswires are generally viewed as trustworthy sources of information. Marketing and public relations professionals use newswire distributions with the aim of generating coverage on major news outlets, increasing brand awareness, reach, and visibility, and in some cases to boost search engine rankings. The popularity of newswire websites today makes it possible to achieve more efficient… [Read More]
U.S. Hispanics Are Ahead Of The Curve When It Comes To Digital
U.S. Hispanics are power users of mobile and over-index in video consumption U.S. Hispanics are considered technology adopters and adapters. A 2018 Nielsen report examines the impact of digital technologies on the Latinx experience and cultural expression. Thirty-five percent of U.S. Hispanics agree that they are among the first of their friends to try new… [Read More]
Building a More Inclusive Search Engine Marketing Strategy
Embracing Hispanic Heritage Month Should Focus on Impacting Real Change and Go Beyond Just “Checking a Box.” U.S. Hispanics will make up 30% of the population by July 1, 2050, and as wrote by Lisa Gevelber from Google in July 2014, U.S. Hispanics are ahead of the curve when it comes to digital. U.S. Hispanics… [Read More]
Hispanic Heritage Month – Are People Still Using the Term “Latinx”?
“Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to refer to people of Latin American cultural or racial identity in the United States. So if you saw or read the word Latinx in your Twitter feed or being… [Read More]
Hispanic Heritage Month – “Latinx” is not a typo
7 Executing Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
How to Reach the Latino Community by Using Culturally Appealing Articles
Most of us are aware of how fast the Latino community is growing in the United States. In 2019, Hispanics were more than 60 million. From 2010 to 2019, the Hispanic population increased by more than 18 percent, this ethnic group is growing at a rate that is faster than all others. Additionally, 10 percent… [Read More]
