Contact Us
Our Team
  • Schedule 15-Minute Intro Call
  • Services
    • Search Engine Development Services
      • Organic Search, Spanish SEO
      • Local SEO – Local Listings Management
      • Spanish Link Building Services
      • Professional Webmaster Services
      • Hispanic Press Release Packages
      • PPC Services, Paid Advertising
    • Language Services
      • English to Spanish Translations
      • Website Translation Services
      • Translation Services for Government
      • Document Translation and Localization
      • Content Updates Synchronization
    • Hispanic Marketing Services
      • Hispanic Marketing for Lawyers
      • Hispanic Marketing for Surgeons
      • Hispanic Marketing for Dermatologists
      • Hispanic Marketing for Dentists
      • Hispanic Marketing for Franchises
      • Hispanic Marketing Agencies
    • Other Services
      • Responsive Email Marketing
      • Responsive Website Design
      • Mobile Marketing to Latinos
      • Content Marketing Services
      • Software Development Services
      • All Services
  • Articles & Infographics
    • Blog
    • Articles
    • Infographics
    • Noticias Newswire
  • Press & Media
  • FAQs
    • Search Engine Development
    • Website Translations
    • Document Translations
    • Hispanic Marketing
    • Hispanic Marketing Strategies
    • General Questions
  • SEO/AI Search
  • Collateral Resources
    • [White Paper] SEO Success in Spanish
    • [White Paper] Lawyers Success in the US Hispanic Market
    • [White Paper] Working With Cross-Functional Teams
    • [Case Study] Latinx Marketing: Consolidated Credit
    • [Case Study] Franchise: Maid Right Franchising, LLC.
    • [Case Study] Boston Immigration Law: Fitzgerald Law Company
    • [Case Study] Cosmetic Plastic Surgeon: Robert J. Troell, M.D., F.A.C.S
    • [Case Study] 24/7 Card Spanish PPC Campaign
    • [Case Study] Consolidated Credit Reaching US Hispanics
    • [Case Study] Blogger: Mamá XXI
    • Other US Hispanic Market Resources
    • Client Testimonials
  • Client Access
  • Client Testimonials
Hispanic Market Solutions: Language, Search, Content, Social
  • Schedule 15-Minute Intro Call
  • Services
    • Search Engine Development Services
      • Organic Search, Spanish SEO
      • Local SEO – Local Listings Management
      • Spanish Link Building Services
      • Professional Webmaster Services
      • Hispanic Press Release Packages
      • PPC Services, Paid Advertising
    • Language Services
      • English to Spanish Translations
      • Website Translation Services
      • Translation Services for Government
      • Document Translation and Localization
      • Content Updates Synchronization
    • Hispanic Marketing Services
      • Hispanic Marketing for Lawyers
      • Hispanic Marketing for Surgeons
      • Hispanic Marketing for Dermatologists
      • Hispanic Marketing for Dentists
      • Hispanic Marketing for Franchises
      • Hispanic Marketing Agencies
    • Other Services
      • Responsive Email Marketing
      • Responsive Website Design
      • Mobile Marketing to Latinos
      • Content Marketing Services
      • Software Development Services
      • All Services
  • Articles & Infographics
    • Blog
    • Articles
    • Infographics
    • Noticias Newswire
  • Press & Media
  • FAQs
    • Search Engine Development
    • Website Translations
    • Document Translations
    • Hispanic Marketing
    • Hispanic Marketing Strategies
    • General Questions
  • SEO/AI Search
  • Collateral Resources
    • [White Paper] SEO Success in Spanish
    • [White Paper] Lawyers Success in the US Hispanic Market
    • [White Paper] Working With Cross-Functional Teams
    • [Case Study] Latinx Marketing: Consolidated Credit
    • [Case Study] Franchise: Maid Right Franchising, LLC.
    • [Case Study] Boston Immigration Law: Fitzgerald Law Company
    • [Case Study] Cosmetic Plastic Surgeon: Robert J. Troell, M.D., F.A.C.S
    • [Case Study] 24/7 Card Spanish PPC Campaign
    • [Case Study] Consolidated Credit Reaching US Hispanics
    • [Case Study] Blogger: Mamá XXI
    • Other US Hispanic Market Resources
    • Client Testimonials
  • Client Access
  • Client Testimonials
Hispanic Market Solutions: Language, Search, Content, Social
Core Services
  • Why Hispanic Market Advisors®
  • Grow with Spanish SEO
  • Contact Us
1-844-HMA-FITS (462-3487) Join Our Team

Building brand equity
while strengthening your
link profile for SEO benefits

Let's View Available Packages
Home » Articles about the Hispanic Market » Creating a Press Release that Speaks Directly to US Hispanics

Creating a Press Release that Speaks Directly to US Hispanics

press release in spanishThe use of a press release designed to reach Hispanics is a complicated endeavor. The Hispanic audience is made up of people from 20 different countries. Every Hispanic country has a distinct cultural identity. There are also subcultures: Native-born individuals have a different cultural perspective that say, first or second generation Americans with a Hispanic heritage. Hispanics in their native land consider themselves Chilean, or Costa Rican–not Hispanic. The label “Hispanic,” is only experienced upon arrival in the U.S. These people are forced to make their way identifying with the background of the country and culture of origination, plus the Hispanic label they received upon arriving in the U.S. Effective press releases and marketing campaigns consider this reality and come with a design that attracts the target audience.

Writing a successful press release requires researching the target audience in detail. The writer must have an understanding of the cultural significance of symbols, images, and other appealing content. First and second generation Hispanics consume their news and advertising in English or a mixture of both English and Spanish. These Hispanics have firm connections to their particular heritage, and although they are native English speakers, they are attracted to marketing strategies that target these cultural ties.

Get in touch with us, and then decide.

Hispanic Market Advisors helps you connect with the online Latino market and expand your reach.

Knowing What to Avoid Saves the Day

Making generalizations and stereotyping must be avoided when writing press releases. Businesses that make this fatal mistake have very little time invested in researching the target audience. There are certain obvious and easy images related to the culture; falling prey to these before doing the homework is dangerous. The Hispanic audience is made up of multiple cultures that also identify as American and English speaking. The complexity of the target makes research essential. Devoting time to studying the target audience, including their lifestyle choices, behaviors, goals and needs is worth the effort. Comparing this data as it relates to the proposed product, event, or service helps to avoid using stereotypical cultural associations. A misguided marketing campaign may backfire; an offended audience rejects the offer.

Make it a Bilingual Press Release for Better Coverage

Distributing the press release in both English and Spanish is a good practice. This is true even when the majority of the target audience consists of native English speakers. Lots of Hispanics consume content in both languages. The additional outlet provided by the Spanish version may catch more of the target. Technology is great, but using electronic translators is a mistake. Straight translations tend to confuse the audience and lose meaning. The best approach is an interpretation done by a human being who speaks and understands with native fluency. The strategy maintains the double meanings and other linguistic nuances.

Consider using a Hispanic marketing expert from start to finish. These experts have a lot of personal and intimate experience with the target audience. This level of expertise keeps the project on the right track. Recognizing the downfalls before paying for them has obvious advantages. Do the required research; know your audience and plan the campaign accordingly. Have your Hispanic marketing expert proofread the press release making sure it is truly effective.

Order content for a blog post: http://www.createanarticle.com/blog-posts-for-reaching-hispanics

Related articles you might like:

  • Sizing Your Online Hispanic Market
  • Creating Valuable Hispanic Consumer Profiles
  • Be Operationally Ready to Support a Hispanic Online Initiative

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Do you want to know more?
  • This field is for validation purposes and should be left unchanged.

SEO Success in Spanish [White Paper]

SEO Success SpanishExcecuting a cost-effective Spanish SEO campaign

Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21… Read more
Ines Mato

Ines Mato

Product Specialist
Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for… Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card
Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

Read more

Ines Mato

Ronnie Schwartz

President, Students Connecting
New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

Read more

Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy
Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Silvia Prado

Silvia Prado

Advertising, Marketing
Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Sofia Keck

Sofia Keck

Hispanic Marketer
San Francisco, CA

CASE STUDY

How we Made It Happen

Consolidated Credit

Small Bussiness: Consolidated Credit

Latino SEO, Spanish SEO

Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

Read More

WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

About Us

  • Hispanic Market Advisors®
  • 3250 NE 1st Avenue, Suite 305
  • Miami, FL 33137

Related Links

  • Estimated Times for WP Support Tasks
  • Estimated Times for Shopify Support Tasks
  • Client Access
  • Careers
  • Plugins

Connect With Us

  • 1-844-HMA-FITS (462-3487)
  • (305) 677-0651
  • support@hispanicmarketadvisors.com
  • Schedule an Appointment

Our Services

  • Responsive Website Design
  • English to Spanish Translations
  • English to Spanish Website Translations
  • Spanish SEO
  • PPC Services for Latino Market
  • All Services

Copyright © 2025. Hispanic Market Solutions: Language, Search, Content, Social. – All rights reserved. Privacy Statement – Terms and Conditions – Our Best Practices - Disclaimer
Your one stop source for Hispanic marketing and Spanish translation needs – Sitemap

:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

Hispanic Marketadvisors logo

:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

Hispanic Marketadvisors logo