How Mobile Readers Interact with Email

Posted May 13, 2015 4:12 pm

Latino email mobile readers As shared on this page, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers given that mobile opens have increased by 24% in the last 12 months (from 41% to 51%). But to gain a deeper understanding, how are mobile readers interacting with emails? How mobile readers interact with email 41% Open campaigns on a mobile device 8% Click a … [Read entire blog]

Hispanic Market Advisors Proud Sponsor of Hispanicize 2015

Posted March 15, 2015 1:46 pm

Hispanicize 2015 event Hispanicize 2015 is ready to kick off on March 16, 2015 at the Intercontinental Hotel, Miami, FL, and Hispanic Market Advisors, a boutique company focused on connecting and engaging powerful brands with Hispanic consumers digitally, is proud to be one of 2015 sponsors. The five-day conference is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship, and Hispanic Market Advisors is expecting to meet and greet … [Read entire blog]

Infographic: Why Responsive Websites and Emails in Latino Marketing

Posted March 6, 2015 5:29 pm

Why Responsive Design in Latino Marketing View this infographic with quick facts all brands planning Latino Marketing initiatives must know.

Watch Google Partners Connect Video with Todd Rowe and Fred Vallaeys

Posted February 28, 2015 1:49 pm

Google Partners Connect Thanks for joining Hispanic Market Advisors on the Livestream Google Event with Todd Rowe and Fred Vallaeys – we had a great time bringing you Partners Connect at Büro Midtown Miami. We’ve made the video of the livestream event available for you to watch whenever you’d like. And if you have any follow up questions or need some help with refining your search engine marketing campaigns in Google AdWords, feel free to get in touch … [Read entire blog]

Google Certified Partner Hispanic Market Advisors Hosts Livestream Google Event at Büro Miami

Posted February 11, 2015 1:10 am

Google Partner Event AdWords Join us for Google Partners Connect – It’s a great opportunity to learn about how to grow your business from Google experts.

A Glimpse into What 2015 Can Be by Hispanic Market Advisors

Posted January 9, 2015 3:35 pm by Sebastian Aroca

latino marketing in 2015 Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize your eBlasts and eNews for mobile. We’re letting you try this new service during the month of January 2015, we … [Read entire blog]

5 Considerations in Paid Advertising Campaigns to Reach Latinos by Hispanic Market Advisors

Posted January 5, 2015 4:12 pm by Sebastian Aroca

ppc latino marketing Success in Hispanic marketing requires a collaborative work bringing a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. All other factors being equal, marketing to Latinos may involve organic and paid search. While your organic efforts drive higher performance for brand terms and higher net revenue per visit (NRPV) in top positions over a longer period of time, your Paid Advertising efforts can result in instant benefits, especially for non-brand … [Read entire blog]

5 Considerable Ideas for Brands to Join the Hispanic Heritage Month Celebration

Posted September 11, 2014 4:37 pm by Sebastian Aroca

celebrate hispanic heritage month 2014 Celebrating the Hispanic culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage Month Celebration with activities that may build and deepen multicultural connections. Sebastian Aroca, Managing Partner with Hispanic Market Advisors®, reminds brands that, … [Read entire blog]

Spanish SEO: 5 Do’s and Don’ts

Posted August 14, 2014 12:05 pm by Sebastian Aroca

This post was originally posted in, but thought I’d share it here as well…of course, after adding the canonical tag to avoid duplicate content. 😉 Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in English and translating it into the Spanish language. Effective SEO en Español, known as Spanish SEO, takes into consideration a number of technical, cultural, social, and behavioral aspects … [Read entire blog]

Benefits of a responsive design website

Posted July 21, 2014 7:37 pm by Sebastian Aroca

responsive web design for dentists If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side. This removes the possible glitches of user-agent detection and frees users from redirects. This is Google’s recommended … [Read entire blog]

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