A Glimpse into What 2015 Can Be by Hispanic Market Advisors

Posted January 9, 2015 3:35 pm by Sebastian Aroca

latino marketing in 2015 Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize […]

5 Considerations in Paid Advertising Campaigns to Reach Latinos by Hispanic Market Advisors

Posted January 5, 2015 4:12 pm by Sebastian Aroca

ppc latino marketing Success in Hispanic marketing requires a collaborative work bringing a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. All other factors being equal, marketing to Latinos may involve organic and paid search. While your organic efforts drive higher performance for brand terms and higher net revenue per visit (NRPV) in […]

5 Considerable Ideas for Brands to Join the Hispanic Heritage Month Celebration

Posted September 11, 2014 4:37 pm by Sebastian Aroca

celebrate hispanic heritage month 2014 Celebrating the Hispanic culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage Month Celebration […]

Spanish SEO: 5 Do’s and Don’ts

Posted August 14, 2014 12:05 pm by Sebastian Aroca

This post was originally posted in Latinosem.com, but thought I’d share it here as well…of course, after adding the canonical tag to avoid duplicate content. Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in English and translating it into the Spanish language. Effective […]

Benefits of a responsive design website

Posted July 21, 2014 7:37 pm by Sebastian Aroca

responsive web design for dentists If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on […]

Telzy en espanol: Hispanic Market Advisors translates site to Spanish

Posted June 11, 2014 4:38 pm

telsy-es-screenshot Hispanic Market Advisors is proud to announce that the website www.telzy.com has been fully translated and Spanish SEO optimized (see iframe below). Telzy has now a fully bilingual website and since they are operationally ready to support clients in both English and Spanish, their multilingual platform allows Telzy to reach the entire spectrum of Hispanic […]

Thank You 2013, Welcome 2014!

Posted December 27, 2013 7:27 pm by Sebastian Aroca

As Owner of Hispanic Market Advisors®, I would like to thank clients for their business and trust, vendors for their continuous support, contractors and employees for their high-standard working spirit (not easy to keep it up in the SEO world at times), and competitors (silent partners) to keep us on our toes! Now that 2013 […]

Spanish SEO: Domain per language, subdomains or language folders?

Posted October 9, 2013 4:21 pm by Sebastian Aroca

Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but […]

Obamacare: No Comprende

Posted October 8, 2013 4:41 pm by Eddie Treizman

In a previous article named “Are You Getting Your Share of the U.S. Hispanic Market?,” I shared that the estimated U.S. Hispanic purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to  the Association of Hispanic Advertising Agencies (AHAA). However, Latinos in the U.S. […]

Are You Getting Your Share of the U.S. Hispanic Market?

Posted October 4, 2013 10:03 pm by Eddie Treizman

Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who […]
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