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Thank You 2013, Welcome 2014!

Posted December 27, 2013 7:27 pm by Sebastian Aroca

As Owner of Hispanic Market Advisors®, I would like to thank clients for their business and trust, vendors for their continuous support, contractors and employees for their high-standard working spirit (not easy to keep it up in the SEO world at times), and competitors (silent partners) to keep us on our toes! Now that 2013 [...]

Spanish SEO: Domain per language, subdomains or language folders?

Posted October 9, 2013 4:21 pm by Sebastian Aroca

Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but [...]

Obamacare: No Comprende

Posted October 8, 2013 4:41 pm by Eddie Treizman

In a previous article named “Are You Getting Your Share of the U.S. Hispanic Market?,” I shared that the estimated U.S. Hispanic purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to  the Association of Hispanic Advertising Agencies (AHAA). However, Latinos in the U.S. [...]

Are You Getting Your Share of the U.S. Hispanic Market?

Posted October 4, 2013 10:03 pm by Eddie Treizman

Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who [...]

Sebastian Aroca from Hispanic Market Advisors to Moderate at LATISM13

Posted September 18, 2013 10:52 pm

Latino SEM Strategies: Bringing Together PR, Blogging, and SEO: The Panel Discussion is Scheduled for Friday Sept 20 at 12:00pm at Waldorf Astoria, NYC Latinos in Tech Innovation & Social Media (LATISM) 2013 National Conference will kick off on September 19th at Waldorf Astoria, New York City. The three-day conference (#LATISM13) will host professionals from [...]

3 Tips for Gaining English to Spanish Translation Success

Posted July 30, 2013 1:58 pm

Having a multilingual palette is essential to competition in the modern global economy no matter the industry. Whether your company is local or multinational, having the best translation services between the English and Spanish languages can open your business up to a world of opportunities that would otherwise remained closed. Below are three tips to [...]

Developing a Team Vision Statement: Philosophy and Business Do Mix

Posted April 17, 2013 2:31 am by Sebastian Aroca

A full-service multicultural marketing agency can hire the most precise SEO professionals, the most creative content marketing executives, the best PR practitioners and the most thought provoking and engaging bloggers. However, if they do not coalesce around a single business philosophy, their valuable talents will go wasted. On the contrary, entrepreneurs or small and medium [...]

Top Five Industry Events that Focus on the Hispanic American Experience

Posted March 4, 2013 2:49 pm by Sebastian Aroca

With Hispanic American demographics growing by leaps and bounds, members of the marketing, advertising, entertainment, finance, public relations, and general business industries should make 2013 the year they actively get to know the fastest growing minority in the United States. The best way to accomplish this is by meeting with industry peers and learning about [...]

Content Marketing and Link Building among Hispanic-Americans

Posted November 14, 2012 5:24 pm

Websites that cater to Hispanic American audiences are learning about the value of content marketing after a major Internet search giant shook up the world of online marketing forever. For webmasters, publishers and Search Engine Optimization (SEO) professionals, things have not been the same since February 2011. That was the month when Google began to [...]

Find the places where Hispanics drive growth

Posted July 31, 2012 1:51 am by Sebastian Aroca

To say that the Hispanic population growth is outpacing other groups within the U.S. is a major understatement. The U.S. Hispanic segment as a whole is also becoming more educated which increases employment opportunities for higher paying jobs. This group’s high population numbers and steady income climb make it a highly desirable target market for [...]
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