5 Considerable Ideas for Brands to Join the Hispanic Heritage Month Celebration

Posted September 11, 2014 4:37 pm by Sebastian Aroca

Celebrating the Hispanic culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage Month Celebration […]

Spanish SEO: 5 Do’s and Don’ts

Posted August 14, 2014 12:05 pm by Sebastian Aroca

This post was originally posted in Latinosem.com, but thought I’d share it here as well…of course, after adding the canonical tag to avoid duplicate content. Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in English and translating it into the Spanish language. Effective […]

Benefits of a responsive design website

Posted July 21, 2014 7:37 pm by Sebastian Aroca

If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on […]

Telzy en espanol: Hispanic Market Advisors translates site to Spanish

Posted June 11, 2014 4:38 pm

Hispanic Market Advisors is proud to announce that the website www.telzy.com has been fully translated and Spanish SEO optimized (see iframe below). Telzy has now a fully bilingual website and since they are operationally ready to support clients in both English and Spanish, their multilingual platform allows Telzy to reach the entire spectrum of Hispanic […]

Thank You 2013, Welcome 2014!

Posted December 27, 2013 7:27 pm by Sebastian Aroca

As Owner of Hispanic Market Advisors®, I would like to thank clients for their business and trust, vendors for their continuous support, contractors and employees for their high-standard working spirit (not easy to keep it up in the SEO world at times), and competitors (silent partners) to keep us on our toes! Now that 2013 […]

Spanish SEO: Domain per language, subdomains or language folders?

Posted October 9, 2013 4:21 pm by Sebastian Aroca

Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but […]

Obamacare: No Comprende

Posted October 8, 2013 4:41 pm by Eddie Treizman

In a previous article named “Are You Getting Your Share of the U.S. Hispanic Market?,” I shared that the estimated U.S. Hispanic purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to  the Association of Hispanic Advertising Agencies (AHAA). However, Latinos in the U.S. […]

Are You Getting Your Share of the U.S. Hispanic Market?

Posted October 4, 2013 10:03 pm by Eddie Treizman

Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who […]

Sebastian Aroca from Hispanic Market Advisors to Moderate at LATISM13

Posted September 18, 2013 10:52 pm

Latino SEM Strategies: Bringing Together PR, Blogging, and SEO: The Panel Discussion is Scheduled for Friday Sept 20 at 12:00pm at Waldorf Astoria, NYC Latinos in Tech Innovation & Social Media (LATISM) 2013 National Conference will kick off on September 19th at Waldorf Astoria, New York City. The three-day conference (#LATISM13) will host professionals from […]

3 Tips for Gaining English to Spanish Translation Success

Posted July 30, 2013 1:58 pm

Having a multilingual palette is essential to competition in the modern global economy no matter the industry. Whether your company is local or multinational, having the best translation services between the English and Spanish languages can open your business up to a world of opportunities that would otherwise remained closed. Below are three tips to […]
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