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 Developing a Team Vision Statement: Philosophy and Business Do Mix Posted April 17, 2013 2:31 am by admin
A full-service multicultural marketing agency can hire the most precise SEO professionals, the most creative content marketing executives, the best PR practitioners and the most thought provoking and engaging bloggers. However, if they do not coalesce around a single business philosophy, their valuable talents will go wasted. On the contrary, entrepreneurs or small and medium… continue Spanish SEO: Domain per language, subdomains or language folders? Posted April 10, 2013 4:21 pm by admin
Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but… continue Top Five Industry Events that Focus on the Hispanic American Experience Posted March 4, 2013 2:49 pm by admin
With Hispanic American demographics growing by leaps and bounds, members of the marketing, advertising, entertainment, finance, public relations, and general business industries should make 2013 the year they actively get to know the fastest growing minority in the United States. The best way to accomplish this is by meeting with industry peers and learning about… continue Content Marketing and Link Building among Hispanic-Americans Posted November 14, 2012 5:24 pm by admin
Websites that cater to Hispanic American audiences are learning about the value of content marketing after a major Internet search giant shook up the world of online marketing forever. For webmasters, publishers and Search Engine Optimization (SEO) professionals, things have not been the same since February 2011. That was the month when Google began to… continue Find the places where Hispanics drive growth Posted July 31, 2012 1:51 am by admin
To say that the Hispanic population growth is outpacing other groups within the U.S. is a major understatement. The U.S. Hispanic segment as a whole is also becoming more educated which increases employment opportunities for higher paying jobs. This group’s high population numbers and steady income climb make it a highly desirable target market for… continue Hispanic Market Advisors Receives GSA Schedule, To Provide Translation Services to the Government Posted June 1, 2012 1:57 pm by admin
Miami, FL – May 31, 2012 – Hispanic Market Advisors® is pleased to announce that it has been awarded a GSA Schedule contract and is now certified to provide language services to the Federal government. Acknowledging the growth in federal spending through the General Services Administration (GSA), and with the consultation services of GSA Applications,… continue Hispanic Market Advisors Releases White Paper SEO Success in Spanish Posted May 16, 2012 3:27 am by admin
With the objective of attracting brands that want to grow their Web properties among the US Hispanic and Latin American markets, Spanish SEO provider Hispanic Market Advisors® releases a white paper named “SEO Success in Spanish.” The white paper “SEO Success in Spanish” has a total of 11 pages and includes six sections: 1. Introduction… continue The Hispanic market and the Ticket industry Posted January 17, 2012 4:22 am by admin
Latinos are arguably the single fastest growing ethnicity in the U.S. It is equally noteworthy that they are also the fastest growing event-going ethnicity in the country as well. Just to demonstrate this, consider the fact that Latinos attend up to 11 films in a year and also purchase 15 percent of the total tickets… continue Tips for growing e-commerce with US Hispanics Posted November 19, 2011 3:24 am by admin
Demographic-specific marketing for e-commerce in the United States is unlike that found anywhere else in the world. Our mixing pot mentality and open-door immigration policy have made us a conglomerated country of cultures, languages, and people. As a provider of products or services to the Hispanic market, you may be well aware of the unique opportunities… continue Things to Remember When Converting to a Bilingual Website Posted August 8, 2011 3:35 am by admin
English to Spanish If you own your own business, your main goal is to distribute your product or services to as many customers as possible. In this age of Internet marketing, a company’s website is easily one of their biggest advertising assets. Websites are a low cost way to get all the information concerning your… continue  |
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