How to Connect with the Right Hispanic Audience
Posted February 06, 2010 4:13 PM
At this point it is clear that the Hispanic population in the United States is becoming a strong national presence (see table below). Hispanics are the second largest group in the United States with a significantly different language. When a company can efficiently reach their customers and provide insight into their company, products or services, they are more likely to make a connection and hopefully a sale. That is why it is imperative to be able to reach such an audience but first you will need to understand who they are.
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Hispanic population in the United States: 1970 to 2050
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Source of Data and Year
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Hispanic Population (in millions)
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Percent Hispanic of the total population
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Census
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1970
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9.6
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4.7
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1980
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14.6
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6.4
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1990
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22.4
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9.0
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2000
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35.3
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12.5
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Projections
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2010*
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47.8
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15.5
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2020*
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59.7
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17.8
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2030*
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73.0
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20.1
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2040*
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87.7
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22.3
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2050*
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102.6
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24.4
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Footnote:
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*Projected population as of July 1
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SOURCE: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 2050.
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Internet Release Date: February 08, 2008
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There are more than 300 Counties with a new “Majority-Minority”. Maricopa County, Ariz. (home of Phoenix), had the biggest numerical increase in the Hispanic population (71,000) since July 2005, followed by Harris County, Texas (63,000). Los Angeles County had the largest Hispanic population (4.7 million) in 2006, followed by Harris County, Texas, and Miami-Dade (1.5 million each).
Thus, it’s not longer a question of whether you target US Hispanics but how and where.
AOL study proposes segmentation by “Life Stages”
An AOL study presents a different approach when it comes to segmenting US Hispanics, more specific to marketing and advertising purposes. The study suggests segmentation by “Life Stages”. The young and free stage represents people who are single, average 26-years-old and have no children; young family are 33-years-old, married and have one child; mature family are 40-years-old on average, married and have two children; prime of life are 41-years-old, married with no children; and empty nesters are 57-years-old, have children over 18 years old and are married.
This marks the importance of understanding who your audience is. Once you create Hispanic consumers profiles you are in a better position to succeed with an integrated Latino marketing effort.
Based on the life stage group of your Hispanic audience you may want to decide how to allocate your resources more wisely so you can be on target while optimizing your ROI. For instance, a new creative campaign targeting one group will include Spanish-language online, print, radio and television executions while other Latino outreach program targeting a different group will include bilingual online, social media and television executions.
The more you know who your customer is the better your chances of connecting with them. And the more connections you create with the right group the larger your pool of prospective customers who will value what you have to share and offer.
For more information: Connect with Hispanic Market Advisors
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Spanish Directory Submission Services
Posted December 17, 2009 4:23 PM
After you have translated you Web pages from English to Spanish and optimized them for the search engines with rich keywords and key phrases, you have some options to make: You could sit down and wait hoping customers get to your newly Spanish pages or you can proactively adopt an off-page search engine optimization strategy.
If you choose to be proactive and commit to an off-page seo strategy, one of the most cost-effective actions you can take is to submit a Spanish page to a list of free and paid seo-friendly directories in Spanish.
You can submit to general web directories and some industry-specific web directories yourself, considering you know some Spanish and have the time required to do this process manually, or you may want to consider hiring a Spanish Directory Submission Service that can do this for you.
Benefits of Spanish Directory Submission
· Get permanent one-way links (good for link building)
· Get links that are valued by the Spanish search engines
· Receive a continuous flow of links (good for lead generation /
prospective customers)
Before submitting the Web page though, you will make sure it meets the requirements and guidelines set by the Spanish directories. That way, you increase your chances of link approvals. For instance, some directories will not approve internal pages such as this yousite.com/spanish/products.html
Spanish Directory Submission Services can help you ensure that your page is submitted the right way under the most relevant category and control the pace at which you make your submissions. Spanish Directory Submission Services can also create seo-friendly titles (anchor text), descriptions and keywords especially tailored for your business.
Chat with us live if you have any questions or contact us in case you would like to hire us to do this work for you!
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Creating Web Articles to Attract New Customers
Posted December 16, 2009 12:04 PM
Latin American internet users search in English, Spanish and Portuguese. Spanish speakers alone comprise 81.7 million of those internet users. This valuable market cannot be ignored. Having an article written in two or three of those languages increases your chances of reaching a significant number of potential clients.
Each article well-written and optimized constitutes an entry page. This method of developing Spanish and Portuguese entry pages through article writing is a fast and inexpensive way to get your foot in the door with the Spanish- and Portuguese-speaking markets while working out a long-term strategy.
Marketing your company and products and services online will show up in search engines. This can offer a significant advantage over your competitors that make no effort to accommodate or connect with Spanish- and Portuguese-preferred speakers.
Working together to choose the focus of your articles
Hispanic Market Advisors offers you a free initial consultation so we can learn about you and your business. Once we learn specific topics related to your business such as what markets you’re entering, what new products and services you’re launching and in what regions, then we’ll help you determine the proper style, editorial guidelines and target group for the article. During this process, we’ll conduct a keyword analysis to select those keywords that are most relevant to use to drive traffic to your site. This will enable us to choose the focus of your articles.
This customer centric approach in identifying topics for articles means that the article you receive at the end of the content generation process will be specifically tailored to your Latin American audience. Also, we’ll add graphics that are in congruence with the text copy. Once the English article (source language) is completed, we’ll send it over to you by email for your review. After you approve it, we’ll have it translated into Spanish and/or Portuguese as well as localized to the target audience. The end result is SEO optimized articles which are entry pages for your English, Spanish and Brazilian Portuguese prospective clients to find you and your website. Creating fresh content will not only attract new customers but also serve your Spanish SEO efforts.
You can choose between packages of article writing services in the following languages: English alone, English/Spanish, and English/Spanish/Portuguese.
If you are interested in adding unique content to your Web site and establishing credibility in the Spanish and Brazilian Portuguese search engines, call Hispanic Market Advisors today at 877-HMA-FITS (462-3487) or 305.677.0651 or chat with us live. Contact us now and expand your business to Latin America!
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Sending Press Releases to Latin American Leading News Agencies
Posted November 28, 2009 3:06 PM
With an ever growing Hispanic population in the United States, it is becoming clear that websites and business need to cater to the Hispanic online market. Latin American news distribution is a large, but often overlooked method of advertising that more website owners would benefit from using. Many Hispanics conduct their online searches in Spanish, so optimizing your website with Spanish SEO would open your marketing reach to include this very large section of the population that is currently being ignored.
Writing press releases has been long proven to be a great tool for introducing your business to the online marketplace. Syndication to SEO friendly directions is a very smart way to really get the most out of your Spanish link building strategy. Leaders in News Distribution can help you achieve this for your business and finally get your advertising in front of as many eyes as possible by using press release distribution techniques that maximize on the existence of Spanish search engines.
When using Spanish press releases, you will want to use language and symbolism that will appeal to the Latin American markets. This way, others will want to spread the word of your business with their families, friends and peers. Also, using Latin American news distribution will mean that your ads can be used by journalists, financial professionals, investor services, regulatory authorities and the general Latin American public.
Targeting your Spanish SEO and Latin American news and press releases can be based on geographic region to personalize your marketing efforts even more. People will feel more of a connection to your business or product if they feel you are using words that represent their local culture. Also taking into account the local industry of the regions you are introducing your press releases to will make a big impact, due to the diverse range of industry taking place in Latin America. Just as equally important are the current event subjects in each area as well as doing your best to meet the needs of your target-audience.
Complete our Hispanic Market Advisors contact form today if you need help creating your Latin American news distribution plans and using Spanish SEO tactics to get your website to as many potential customers as possible.
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