The Hispanic market and the Ticket industry
Posted January 17, 2012 9:42 PM
Latinos are arguably the single fastest growing ethnicity in the U.S. It is equally noteworthy that they are also the fastest growing event-going ethnicity in the country as well. Just to demonstrate this, consider the fact that Latinos attend up to 11 films in a year and also purchase 15 percent of the total tickets sold on movies’ opening weekend. Thus, Latinos are 81 percent more likely to attend a major film than the general market.
The current Hispanic population is composed of younger people with the average age being 27 years. It is also market whose purchasing power and disposable income is constantly increasing. Although most Latinos are committed to maintaining their culture, many more are equally keen on assimilating into mainstream US culture. This combination of factors should serve as good news for those in the event ticketing industry and others who want to venture into this industry.
Admittedly event organizers, business people in entertainment and the ticket industry in general seem to still be struggling on how to best capture the thriving Hispanic market. When it comes to marketing live events in entertainment, there is no single procedure for capitalizing on this market. However it is essential that marketers and those in the ticket industry adopt relevant strategies to capture especially the younger Hispanic population.
Entering and thriving in the Hispanic ticket market
An important strategy in entering and thriving in the Hispanic ticket market is to become and stay relevant. As mentioned, the particularly young Hispanic community is continuously seeking to assimilate in the mainstream culture. This means that this community is less interested in event marketing saturated with Latino-fare. Rather it is more interested in events which see them as an American audience and less of a special Hispanic audience.
This, however, does not mean that corporate event marketing should overlook the cultural sensitivities of the Hispanic market. It is essential that the target market feels a connection or a familiarity with the event in question. This may mean that one has to develop advertisement and marketing strategies which the community can relate with. This includes showcasing a Hispanic cast or having a well known Hispanic icon promote an event to his community.
If you are seeking to enter the Hispanic ticketing market, consider the medium of communication as very crucial. An important question to ask is- what type of media do a large majority of Latinos utilizes for entertainment and informational purposes. Research shows that Hispanics do consume all types of media include internet, print, radio and television. However most Hispanics are more attracted to television and radio and usually just one radio or TV station is dominantly consumed.
More strategies for selling entertainment to this community
Outdoor campaigning in Latino neighborhoods is also an effective strategy for selling entertainment to this community. However choosing the language correctly is very important. This means that communicating in both Spanish and English is plausible. But faulty translation to the Spanish language can be a deal breaker as, naturally, this is considered cultural insensitivity.
The key points to remember are to stay as relevant as possible to the audience’s needs and preferences. Another factor is to remain culturally sensitive to the community’s language and to demographic factors such as the needs of the older and younger generations. Event ticketing is largely a communication affair; so the channels of communication are paramount in winning this thriving market. For new market entrants, staying abreast with developments in the Hispanic entertainment industry will play a critical role. This knowledge will help you determine the trends and most importantly the preferences of the growing Hispanic market.
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Tips for growing e-commerce with US Hispanics
Posted November 19, 2011 1:10 PM
Demographic-specific marketing for e-commerce in the United States is unlike that found anywhere else in the world. Our mixing pot mentality and open-door immigration policy have made us a conglomerated country of cultures, languages, and people. As a provider of products or services to the Hispanic market, you may be well aware of the unique opportunities that are available to those savvy enough to tap into the potential spending power of Spanish- and English-speaking US Hispanics.
Before you can begin to expand your sales to US Hispanics, you need to effectively quantify the number of people in that demographic you are currently selling to. This will give you a starting point with which to determine the effectiveness of your new marketing strategies. There are a number of ways to do this:
- Coupons: If you have issued Spanish-language coupons or other offers, the number of them that were redeemed is a good indicator of your base market penetration.
- Correspondence: You may offer your customers a newsletter or different form of paper or digital information. If you have made available a Spanish version, the number of requests for that version is also a great way to begin viewing the number of your current US Hispanic clientele.
- Records: Some customers may already be purchasing your products or services. Check your credit card statistics, your email payments, and customer profile language preferences, if any. The ratio of Spanish-to-English records will provide you with a good figure for calculating comparable ratios in the future.
Being operationally ready to support Hispanic consumers
One of the best ways to increase your e-commerce sales within the US Hispanic market is to make sure you have an adequate amount of Spanish-speaking employees (preferably bilingual). Remember: the ability to speak Spanish is different than the ability to read and write it. If you currently have no one in your employ that is fluent in speaking, reading, and writing Spanish, then your ability to take advantage of this huge market is severely limited.
If you cannot communicate with your US Hispanic market in a language that is most comfortable for them, you may find yourself struggling to maintain your current Spanish-speaking customers. This will make it increasingly difficult to increase the amount of sales activity you conduct with that particular demographic. Ensuring you have staff that can offer sales, customer, and technical support in Spanish is the most important way to welcome US Hispanics to your e-commerce marketplace.
After making sure you can communicate and provide an exceptional level of service in English and Spanish, the next step is to make your customers aware. When a customer visits your website, they should quickly be able to see that Spanish-language support is available, and need to also have the ability to access that service or information easily. Browser pop-up windows have proved an effective method of letting the customer know Spanish support is available. Sometimes, it can be as easy as putting a link or a graphic in an obvious area of your page.
Adopting privacy and security policies that protects the buyer
Once your US Hispanic customers know you are there to help them, and have taken the extra effort to offer services and support in Spanish as well as English, you will need to assure them of the security of their information online. In the United States, internet security is stronger than that in some other countries, but doubt and mistrust of the electronic system still abides in the US Hispanic market - among others. Posting information about your company's privacy and security practices will help to allay the apprehension some potential customers may feel about conducting business, financial, and other transactions online. The goal is to increase your e-commerce sales figures, remember. If your customer base is not confident in your ability to protect their information, the chances of them providing that information to you to purchase a product or service are not very high.
There are an unfortunately low number of methods for low-cost or even free market expansion to US Hispanics. For almost no capital expense, it is possible to grow any intended demographics market base with your company. With a few simple steps and a couple of quick changes to marketing and advertising materials or customer correspondence, you will arm yourself with the tools required to watch your numbers grow.
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Things to Remember When Converting to a Bilingual Website
Posted August 08, 2011 4:46 PM
English to Spanish
If you
own your own business, your main goal is to distribute your product or services to as many customers as possible. In this age of Internet marketing, a company’s website is easily one of their biggest advertising assets. Websites are a low cost way to get all the information concerning your business out to people all over the world. But what if there are some potential customers who do not speak your native language? If you have an American based company with an English-language only website, you may miss out on business opportunities with the many Hispanic individuals that live in the
US Hispanic market. This is where a great website translation service can come in handy.
Over the past several years, Hispanics have grown in both population in the United States, and in their consumer buying power and company influence. A smart business owner would use this movement to their advantage and market their company to meet the needs of the US Hispanic Market. The first step in doing that would be to make your company’s website is relevant to online US Hispanics.
We are a
website translation and
Hispanic SEO company that’s dedicated to helping the Latin American and US Hispanic markets reach all of their customers in the same way at the same time.
We strive to help small businesses improve their overall sales by taking their English content on their website and translating it into Spanish.
Don’t Get Lost in Translation
One of the key points to remember while in the process of launching a bilingual website is not to translate literally. The Spanish language is not only made up of different words, but they form their sentences in a completely different way than English speakers would by using English grammar rules. A good translation company will always make sure that your website is translated clearly so that all your information means exactly the same in Spanish as it does in English.
Be relevant to your new audience
The US Hispanic culture is so unlike a typical American culture. If you are trying to reach online US Hispanics, you will want to have the English on your website translated in a way so that it reads and describes things in a way that is familiar to your Hispanic customers. Using familiar Spanish lingo and making references to Hispanic culture will let your US Hispanic customers know that you understand and respect their viewpoints.
Keep the site up and running as you make the change
You don’t want to lose your previously established or other potential customers while revamping your website. At
Hispanic Market Advisors, we will keep your English language website going while they work on getting your new Spanish version available to visit on the web. This way there is no downtime for your online company, and once everything is finished, your online US Hispanic customers will be ready to visit your website.
Be sure both forms of your website are in sync with each other
The last thing you want is for confusion to arise with your new customers. If a website is not translated properly or if there is not a way for you to update the Spanish version as you update the English part, then your website will not be in sync. Our team of technical experts at Hispanic Market Advisors will continue to work on your website and keep track of any changes that are made to it with their amazing software. Rest assured that both your American customers and your online users in the US Hispanic market will get the exact same information in their own language as they visit your company’s web page.
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Objectives for Hispanic Marketing Partnerships
Posted April 23, 2011 12:06 AM
In 2011, there are new trends that are emerging to redefine the concept of traditional advertising agencies models. The best approach involves collaboration between functional teams to build one bridge that provides a healthy deviation from the traditional models.
The changing times have created an atmosphere that is ripe for advertising agencies to adopt new technological formats. Technology is changing the way that we are entertained and how we receive news and information. It is no longer standard protocol to deliver what we think that the consumers will be interested in based upon past trends. Consumers are powerful advocates for change, they now demand greater access to new product information, and they want to choose what is best for them by playing an active role in campaigns.
Promoting Positive New Trends and Embracing New Technologies
It is imperative to promote positive new trends and embrace new technologies in response to a changing consumer base. All agencies, including Hispanic-American ones, must adapt to the changes by modifying the way that they conduct business. Online consumers are granted instant access to new products with streaming news and information. The influence of online media is evident across all demographics, particularly among the ever increasing Hispanic population. The bottom line is that in order to survive, Hispanic-American agencies must adapt to these changes to satisfy their client’s needs.
Clients of advertising agencies want quantitative results. They demand a model for their campaigns based upon delivery of returns that can be readily identified and measured. The best way to adapt to the changing needs of clients is by providing the results that they want by forming partnerships through collaborating with other experts. When the combined efforts produce driven results, the clients receive better service.
The greatest challenge remains, what can we do now?
We have to grow with the changing advertising methods that are being driven by online media. The methods that use to produce effective results won't work anymore. The standard full service agency is no longer a viable operating model. Cost reducing efficiency is achieved through a more streamline approach to standard business operations. Today, complex organizational structure just leads to more problems hidden beneath a hierarchical structure that hinders market response time. The old model involved more costs and it created dissension among collaborators, subcontractors and partners. If there is something that we learned from the “old model”, is that subcontractors were lost in the organizational structure. The new model calls for a workable solution that includes the subcontractors as a vital part of a successful collaboration.
Collaborations and partnerships allow for the development of a greater pool of effective resources and functional skills. When teams exist as a cohesive unit, we have a wide array of experts with various skills, it is better than working alone to provide an answer. When the model relies on the input of one small agency working alone to find a solution, the solution is limited. Working alone the agency is limited to individual resources and the markets are confined to ones specifically within their geographic area. It is time for a new approach that will broaden our horizons.
Intra-Agency Collaboration for Better Results
We now have the opportunity to broaden our approach. It is no longer viable to operate as one full service agency. When the duties are delegated and dispensed to other agencies, we can use the expertise of all the team members. Together campaigns will become successful powered by partnerships that build a stronger team. Collaborating with other agencies will streamline efficiency, increase communication and accelerate learning. It makes good business sense to participate in a partnership program.
Partnerships should not be formed between agencies with vastly different agendas. It is important to begin the partnerships with open lines of communication. The agenda should focus on one strategic objective, to get the most out of joining forces. Partnering agencies should begin the collaboration with a trial run, to determine if there is a good fit. Take time to adjust, adopt and adapt.
Hispanic-American agencies collaborating with other agencies can greatly benefit from a cohesive blend of professional expertise, resources and skills.
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Grow with CRO
Posted February 03, 2011 1:57 PM
Looking to turn the curious into customers? The Hispanic community has embraced the web in full force; with an established online community as a place for shopping, learning and socializing. If you are looking to penetrate the Hispanic Market and learn the mechanics behind what makes Hispanic web users tick, give your online brand a subtle, competitive edge by making use of Conversion Rate Optimization.
When a web searcher lands on your webpage, you want to draw them in and keep them there. You have mere seconds to make a first impression that will determine if your brand is profitable. The dream scenario of a million people landing on your webpage in hour won’t translate to any revenue unless you can keep the viewer interested to stay on your page long enough to see what it’s all about and establish a familiarity with your brand. You must manage the step of viewer retention before you can even begin to solve the issue of getting visitors to purchase from your page.
The process of turning a visitor into a buyer is essentially a two part process. First, they must find their way to your webpage somehow. This can be accomplished through Search Engine Optimization; a process by which meaningful keywords that will draw the desired audience are set up. No serious company or publication that wishes to establish a presence on the web can do so without utilizing SEO tactics. Once you are comfortable with the amount of traffic SEO is bringing to your webpage in attracting the desired targeted demographic, you can hunker down and focus on how to keep visitors; and how to get them to buy from you.
When Conversion Rate Optimization comes in…
This pivotal second part of the process is where Conversion Rate Optimization comes in. It is all too easy for a visitor to scan a website, decided it isn't what he/she is looking for, or simply loses interest; and exits in a matter of seconds. By pinpointing and chronicling which headlines, content and images prompt a visitor to become a buyer, you can implement design and navigation that achieve your goal.
What makes CRO an attractive attack plan is that the web is already designed to help you manage and track your online traffic; you just have to know how to implement the tools that are already at your disposal. In order to progress and avoid making the same mistakes over again, you must discover where your webpage is lacking. This can be accomplished with a few easy-to-do discovery campaigns that can be done using Google Website Optimizer, customized surveys, and feedback buttons placed on your webpage.
The goal of utilizing the science behind CRO is to increase productive traffic to your webpage without increasing the amount of marketing overhead costs associated with selling and promoting products online. CRO lets you eliminate much of the trial and error involved. You need to find out what makes your customers tick as they search the web; you need to know what headline, what keywords and what placement will grab them and prompt them towards purchase.
The web is infinite. News sources, vendors, blogs and every form of media in between are trying to get the attention of customers - customers that could potentially be yours. Make it a fair fight by utilizing the tools that you have at your disposal with the breakthrough of Conversion Rate Optimization.
When you are looking to secure a relationship with customers in the Hispanic Market, there is no better way than by anticipating their needs and habits to deliver a product flawlessly. Learn how Hispanic SEO can help you bring more targeted traffic, more customers, and ultimately more revenues.
So what has been your experience with conversion rate optimization? Are you increasing you website leads and sales along with better SEO results?
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Insert Link Building into Your Daily Routine
Posted January 13, 2011 7:26 PM
Link building should be inserted to your daily routine in order to increase marketing efforts of reaching more Hispanics online. Depending on your schedule and goals, link building can take between 30 minutes to a couple hours each day. Whether you want to find new outlets to reach Hispanics online or increase your Hispanic SEO for optimal keywords, link building can help you reach your objectives.
This does not have to be a time-intensive, frustrating, and confusing experience. Search engines value links more when they are placed on websites with related content and a strong online presence. Google especially has become more advanced so that it ignores weak links and places emphasis on trusted links. It considers trusted links as those from pages with low bounce rates, high PageRank, old domain age, plus other factors. In addition, these websites will gain you the largest value for your marketing efforts, since these sites are more likely to be where your target market will find you.
Search online and create a list of possible link building opportunities. When creating this list, take the following steps for each website:
1. Determine if the website is relevant to your business. It should include similar keyword as your website that targets the Hispanic market.
2. Make sure that the content is well written with updated content since these sites more likely have a higher readership. Search engines also give higher ranks to websites that have content that is updated regularly, so sites that are not well maintained will not be helping your efforts.
3. Investigate its online presence. The websites should have a large online presence and positive reputation to maximize your marketing efforts. Verify how many links it has to other sites, if you can see the real people behind the site, if it has a reasonable number of inbound links, is well established, and ranks on valuable keyword searches. All these considerations will help ensure that it is a legitimate website instead of a link farm or other type of website that Google ranks down.
4. Verify that the website has their policies visible and is easy to contact. The websites that are more likely to allow you to link build through them are those that publish resources or reviews, invites articles or guest posts, or conducts interviews for opinions or case studies. These are excellent ways for link building since you get to choose the keywords surrounding the link to your website and how your website is positioned.
By focusing on websites that fit the criteria of having related and updated content, strong online presence, and policies favorable for link building, you can maximize your marketing efforts. Link building is a strong way of reaching your audience and increasing your Hispanic SEO in major search engines, such as Google and Bing for English-language content, and Google, Terra, and Altavista for Spanish-language content, just to mention a few.
So what has been your experience with link building for local and regional websites geared towards the Hispanic market? We would like to hear from you. What worked for you and what didn't? Share your achievements, successes, and also your failures...
Learn how Hispanic SEO can help you bring more targeted traffic, more customers, and ultimately more revenues.
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Google Rankings in Regional Hispanic SEO Campaigns
Posted December 18, 2010 6:34 PM
Few ways are better to market your product, Web site, or brand than with Google. Increasing your Google search rankings is one of the most important ways to ensure that people discover who you are and are made aware of the services or products that you are marketing. This high ranking is achieved through multiple link-backs, organic search results achieved through article submissions and indexing, and providing consistently-updated relevant content for your site.
However, where many companies fall short in achieving the online presence they desire for their advertising campaign is in the regional branches of Google, representing and serving the online communities of the various countries around the globe. In particular, Hispanic and Latino-oriented companies need to be able to sell their products and services to the Hispanic communities, and the best way to do this is by aiming for high-ranking search results on Google's counterparts representing the Hispanic populations around the world. A regional Hispanic marketing strategy will focus on cultivating relationships with consumers in Spanish-speaking countries and building the same quality link-backs searchable by these web crawlers as the ones on Google's American counterpart.
Historically, Google rankings have done more than anything else in the last half-decade to increase revenue and sales for companies across virtually all industries around the world, and for those companies whose customer base is made up of people from the Hispanic and Latino communities, having a well-planned and realistically implemented regional Hispanic marketing strategy will help companies to reach the number of people that will allow them greater success and long-term viability in their niche markets, while still catering to other domestic and international markets. By ensuring high visibility search rankings across all of Google's regional sites, companies can boost traffic from all sectors of the market which they serve. Having web visibility, for instance, in google.es and google.com.mx in addition to google.com, would ensure your business has more regional reach than if your site ranked well only in google.com. Got it?
There are a number of online tools to help companies in the formation and execution of their regional campaigns. One of these is Tools Live, available at www.tools-live.com/ranking-pais.html. It allows users to monitor keyword searches relevant to their Web site, and allows them to influence where their Web site shows up on the various Google sites by selecting which languages must be searched in order to find the site. This can also help them improve their meta tags and html tags for their site. This, along with other proven SEO strategies, will help companies improve their rankings across all of Google's regional sites.
As a way of illustration, take a look at the image above and you will see a regional Hispanic SEM campaign for acquip.com/es which is geared towards positioning main keywords such as “alineacion laser” in the first page of search results of all Google's regional sites. As you can see in the table of the graph above, the keyword "alineacion laser" ranks well not only in google.com but also in google.com.mx, google.com.ar, and so on... It's of vital importance to follow progress on keyword positioning in each country that is relevant to your business.
Google rankings are influenced by a lot of different factors, and the system is always evolving. SEO marketing strategies for getting desirable results across language barriers and overseas markets have proven beneficial in helping companies achieve a global presence, and as Spanish-speaking companies strive to get a larger share of the market and to cater to their consumer-base, methods that have worked for American and European corporations will work well when adapted to the Spanish-targeted keywords, utilizing data from Spanish users who actively search for information, products and services in their language. While many companies underestimate the importance of having high search rankings in other languages, it is vital to companies that want a larger share of the non-English speaking markets.
So what has been your experience with regional Hispanic SEO/SEM campaigns? Have you managed to position your main keywords and rank well in the search engines of each Spanish-speaking country at the same time? We would like to hear from you. What worked for you and what didn't? Share your achievements, successes, and also your failures...
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Figure It Out Yourself!
Posted December 01, 2010 11:16 PM
Within today’s internet marketing industry, it is the easiest it’s ever been to find expert tips and best practices for web marketing. For website owners, it’s easy to visit a few expert internet marketing blogs, read up on some tips, and go implement them on their own site, hoping to achieve the same results that others have achieved. However, that’s not always the wisest approach.
Don’t Rely On Someone Else’s Best Practices Or Guesswork
Here’s some advice to you – don’t go down that route. Figure out what works on your site yourself, and don’t rely on someone else’s best practices, or even worse, on pure guesswork.
That might come as a bit of a shocker, especially the part about not relying on “best practices”. And best practices can be valuable at times, but you should never implement best practices on your site and expect to be done optimizing. Here’s why.
What works on someone else's website will only work on yours if you have similar sites, traffic, and objectives. After all, when you have a different site, with different traffic, and different goals, you can’t automatically expect the “best practices” they used to be best practices for your site.
Implement Some Analytics and Test, Test, Test... and Test
Here’s what you need to do. You've got to find out what’s right with your site and keep doing it and improving it. Implement some analytics and testing and find out what parts of your site are working well to drive conversions, and make sure you keep that there. If you want to change those elements, do it only after careful testing, when you are absolutely sure that your changes are improvements.
The other thing you have to do is to find out what's wrong with your site and correct it. Figure out those things that are hurting conversion rates, and, again after careful testing, implement improvements.
As part of figuring out what works well for your site, test everything. Test your headlines, your copy, your call to actions, your links, your design, and everything else on your site. Figure out which of these are doing well, and which aren’t, and make changes accordingly. Don’t get me wrong, testing all of this will be time consuming and a lot of work. But it’s the best way to really optimize your site for your users.
Now it is all right to look at others findings from their own sites, and their best practices, but the key is to not rely on their work or assume that what they found to be helpful on their site will transfer over. Do your own work, figure it out yourself, and you will be well on your way to having a site that works well for your visitors. Although it may take a while, and be a lot of work, it will be well worth your time in the end!
Tip: Google key phrases such as “Conversion rate optimization” or “CRO” and get insights from articles written by experts on that CRO arena
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Tapping the Hispanic Market Through Spanish Websites
Posted October 24, 2010 8:30 PM
Targeting the Hispanic market doesn't necessarily mean marketing in Spanish. We all know that by now! Nevertheless, it is wise to include Spanish-language activities in your marketing efforts if you want to attract the entire spectrum of US Hispanics, as many of the searches coming from this group are conducted in Spanish. Does that confuse you? Keep reading and hopefully, it will become more clear to you.
The United States has the largest number of Hispanics, coming second only after Mexico. It is also one of the fastest growing segments of the population. At present, Hispanics constitute 16 percent of the nation's total population, making it the nation's largest ethnic minority. At a growth rate of 3.1 percent, it is also the fastest growing. This has implications for the sheer size of the Hispanic market, which is growing at a rate faster than the general population.
Ok, that helps to some extent... But how much of my marketing dollars should I allocate for English-language and how much for Spanish-language campaigns?
Well, that's the million dollar question for a marketer trying to reach U.S. Hispanics, isn't it? The fact is that marketers in the US try to decide between employing marketing in one language or another while using the right combination of both languages is the right approach. It's not a black or white approach, it's a holistic approach!
Why Spanish should be in the Mix?
After English and Chinese, Spanish is the most spoken language in the world. About 500 million people across more than 40 countries speak Spanish. In the United States, they are also becoming a very active online population. More Spanish speaking online users are likely to spend an hour or more surfing the web than watch TV, on an average 47 percent versus 44 percent. The online market for Spanish speakers is growing, and with it a demand for Spanish websites.
Access to the web in the Hispanic market in the US is 30.5 percent, which is slightly higher than the worldwide average, and in the last ten years has shown a growth of 900 percent! However the demand for Spanish language websites far outstrips their presence and growth. The share of Spanish webpages is quite low, at about 8 percent, lagging behind the share of English language pages, which is at 38 percent and Chinese pages, that are at 22 percent.
There is a large segment of the market that companies are not being able to tap into, for the simple reason that they are not accessible in Spanish. Yes, in many cases, the English version of your website may be suffice (depending on your product and service, and industry you are in). However, a portion of Hispanic users tend to prefer Spanish-language websites. By not catering to their language needs, when there is demand, thousands of online consumers may remain unreached.
Hispanic Market Advisors can help you change that. We can provide you with an up to date, English to Spanish website translation, if needed for your case. That will help you attract new customers and keep them loyal. Our services are suitable not only for search engine marketing professionals, but also small and medium sized businesses that want to cater to this growing customer base. In
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Hispanic SEARCH ENGINE MARKETING
Posted October 11, 2010 4:54 PM
Hispanic Market Advisors offers Hispanic search engine marketing (also know as SEM) services which is comprised of Spanish SEM and English SEM. We apply a combination of both to reach the entire spectrum of the Hispanic market relevant to your products and services.
Clients find you one of two ways when searching the internet. Online directories, which mimic phone books, are the first option. The second, and far more popular option, is through an Internet search engine. The most popular of these include Yahoo!, Google, and Bing.
Consider your own methods for finding information online. Most people turn to a search engine first, and you need to be on the list that comes back when they're searching for legal counsel. All of our marketing products for search engines improve your site's ability to be indexed and listed by these popular websites. Hispanic Market Advisors helps define your local market and your firm's special capabilities or unique strengths so clients can find you quickly. These techniques help you website appear closer to the top of the list in search engine results, making it more likely your website will be the one visited.
Most effective methods to bring qualified traffic into your site
We use a wide variety of the most effective methods to bring qualified traffic into your site from all major search engines. We optimize your site's content, submit your site to the best and most popular search engines, and use our many years of experience and expertise with regards to the legal field.
Our company offers three different levels of SEM programs, allowing you to customize the package your website needs, and your budget allows. All three packages deliver important features like:
• Domain name purchase for your website, if need to begin from scratch
• Submissions to all major search engines and Web directories
• Optimized keywords for all pages (on-page optimization)
• Regular audits to monitor and improve performance, and take corrective actions as needed
Researching Keywords
We identify the keywords and phrases your website needs to use to pull in new visitors and potential clients. Our highly trained professional BILINGUAL writers then work those words and phrases into content designed to boost the ranking and quality of your web site. The content, whether in Spanish or English, works to attract new visitors and to propel them to contact your firm. We then conduct a keyword analysis every 3 to 4 weeks to make sure the keywords being used remain relevant. Because keyword search behavior changes overtime, we need to keep monitoring the organic keywords to assure best results.
Monitoring Performance
These search engines are continually changing their algorithms, which can cause volatility. We use Web Analytic tools to measure the traffic to your website in real time. It also works to gather, compile, and analyze the activities of visitors to your site, which in turn helps you determine which sources are offering the most profitable traffic. This service gathers data directly from each visitor's browser, and helps you see which marketing methods are working, and which are not. We also periodically check the optimization of all pages so your search engine ranking will continue to increase.
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Tags:
Hispanic marketing,
Hispanic SEM,
Spanish SEM,
search engine marketing,
Hispanic market,
Hispanic Market Advisors
