English to Spanish Translation Services – English to Spanish Website Translations
Translate English to Spanish
Why translate English to Spanish? If the content of your Web site is written only in English and you’re looking to expand your business to reach the emerging US Hispanic audience and the Latin American communities in Central and South America, here are some reasons why Hispanic Market Advisors ® recommends that you have it written in Spanish as well:
The cornerstone of most Hispanic digital strategies is a dedicated bilingual website.To reach the entire spectrum of US Hispanics, it’s best to use a combination of English and Spanish web properties. Besides Hispanics toggle between English and Spanish web content, so easy access between equivalent English and Spanish language websites enhances user experience and the company’s reputation.
The U.S. Hispanic population is over 50 million. Hispanics account for more than half of US growth in past decade. According to the U.S. Census, Hispanics constituted 16 percent of the nation’s total population, as of July 1, 2009. In addition, there are approximately 4 million residents of Puerto Rico, a Caribbean U.S. territory. The projected U.S. Hispanic population for 2020 is 60 million. Spanish speakers worldwide: 411,631,985 (6.1% of world population)
The purchasing power of Hispanics is still soaring – U.S. Hispanic purchasing power amounted to $951 billion in 2008, 8.9% of the total current U.S. purchasing power and project it to be 12% by 2015, according to the University of Georgia’s Selig Center for Economic Growth.
Businesses are talking to Hispanics online. According to data from the 2010-2011 US Hispanic Social Media Guide, 23 million Hispanics are holding conversations online. Do you want to be part of the conversation?
Hispanic Web buyers are an attractive community of loyal shoppers. Based on Forrester data, there are 7.6 million Hispanic Web buyers in the United States who each spend an average of approximately $1,200 online per year.
The Hispanic population has a strong affinity for the use of the Internet. The Hispanic population uses the Internet for connecting with family and friends, sharing photos and files, and also, according to a Hispanic-American study conducted by Forrester Research, shopping for financial products.
Spanish-preferred online segment is the fastest growing and easist to target. Twenty percent, or 6.5 million online Hispanics prefer and use the Spanish-language internet (comScore Media Metrix, 2011). Spanish speakers worldwide (139,849,651 Internet Users): 34% market penetration.
Time spent online by Hispanics increased 6.9 percent in 2009. In a 2009 report from comScore, Inc., the total amount of time spent online by Hispanics increased 6.9 percent (3.9 times faster than the total U.S. online population), while total pages consumed grew 6 percent (3.6 times faster than the total U.S. population).
Spanish-speaking Internet users growth outpacing the world average – The number of Spanish-speaking Internet users has grown 669.2% in the last nine years (2000-2009), according to InternetWorldStats.com. 56% of U.S. Hispanics speak Spanish only at home while 26% speak Spanish and English equally.
Disclaimer: Targeting to Hispanics is not equal to targeting in Spanish! However, targeting to Hispanic consumers should include Spanish SEM strategies, including Spanish SEO and paid search engine advertising.
A premium translation service - There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let's discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content - Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ® integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ® is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors® is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors®
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don't.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.