Language Translation Services - English to Spanish Website Translations
If the content of your Web site is written only in English and you're looking to expand your business to reach the emerging US Hispanic audience and the Latin American communities in Central and South America, here are some reasons why Hispanic Market Advisors recommends that you have it written in Spanish as well:
The U.S. Hispanic population is growing rapidly. According to the U.S. Census, the United States is home to more than 41 million Hispanics and more than 12 million Hispanic households. The projected U.S. Hispanic population for 2010 and 2020 is 48 and 60 million respectively.
The purchasing power of Hispanics is soaring, having climbed more than 63% to $798 billion from 2000 to 2006. By 2011, it will top $1.2 trillion, according to the University of Georgia's Selig Center for Economic Growth. The estimated 8.7% compound annual growth from 2000 to 2007 is 80% greater than that of the rest of the U.S. population.
Businesses are increasing their spending in Hispanic Markets Outreach. According to data from the Hispanic Fact Pack 2008 Edition, in 2007, Hispanic media ad sponsoring grew by 4.2% while the general market was essentially flat at 0.2% growth, according to TNS. The biggest Hispanic surge was in internet media, up 36.3% in 2007.
Hispanic Web buyers are an attractive community of loyal shoppers. Based on recent Forrester data, there are 7.6 million Hispanic Web buyers in the United States who will each spend an average of approximately $1,200 online this year.
The Hispanic population has a strong affinity for the use of the Internet. The Hispanic population uses the Internet for connecting with family and friends, sharing photos and files, and also, according to a Hispanic-American study conducted by Forrester Research, shopping for financial products.
Time spent online by Hispanics increased 6.9 percent in 2009. In a recent report from comScore, Inc., the total amount of time spent online by Hispanics increased 6.9 percent in 2009 (3.9 times faster than the total U.S. online population), while total pages consumed grew 6 percent (3.6 times faster than the total U.S. population).
The Hispanic language preference at home is Spanish. According to data from Synovate's 2006 U.S. Diversity Markets Report via Editorial Televisa, 56% of U.S. Hispanics speak Spanish only at home while 26% speak Spanish and English equally.
Please complete our Hispanic Market Advisors Contact Form to request a free quote on your Spanish website translation, and we will respond to you promptly.
If you are interested on translating other marketing material such as success stories or newsletters content, please continue here to learn more about our Document Translation and Localization services.
