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High user engagement correlates to high rankings

User experience may be the most underrated aspect of SEO, but when you look at SEMrush’s ranking factor study, it’s clear the impact that user engagement signals have on ranking performance.


There are several factors that are used when determining user engagement. Some of the most important when it comes to user satisfaction seems to be bounce rate, page procession, and time spent on site.


It is not 100 percent clear to us the extent that user satisfaction is taken into consideration by Google’s algorithms. What is clear is that Google has always been committed to keeping their users happy. This has been central to their strategy from day one. This is why most SEOs believe that good user experience equates to good SEO. This applies to Spanish SEO as well.

Ways You Can Increase Time Spent on Site


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