As shared in a previous posts published at HDAssoc.org, it is not news to you that your patients and potential patients are online. What is not always straightforward is how and when to cost-effectively reach them. Here are three ways for dentists to communicate with their audiences and potentially generate more leads from those who are searching a dentist online.
1. HAVE A RESPONSIVE DESIGN WEBSITE
Do you have a mobile or a table? Your patients too. Do you search online for products and services? Your patients too. More and more internet users are accessing the web via smart phone and tablet. In other words, they are no longer relying on desktop and laptop computers to browse the internet. Consequently, in order to reach the widest audience, your website, which is the centerpiece of your digital ecosystem, needs to be a responsive design website. Learn how Hispanic Market Advisors® can help you build or convert your site to a responsive web design.
2. SEND RESPONSIVE EMAIL COMMMUNICATIONS
To stay in touch with your existing and prospective patients, your email communications need to be viewed equally well no matter what device and screen’s resolution the visitor is using to open and read your messages.