Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but let me present you with some pointers that will help you gain clarity when facing that dilemma.
Let’s discuss this from the technical perspective first. Then, in order to get a holistic view of the issue, we’ll discuss it from a non-technical perspective as well.
FROM THE TECHNICAL PERSPECTIVE
Generally, keeping the two language versions in separate folders is the best approach. e.g. put all the Spanish pages in a folder called /es/ or /spanish/ so that their URLs all begin: http://www.yoursite/es/ or http://www.yoursite/spanish