What happens if you visit a website that takes too long to load? You leave. Google understands this, so it penalizes websites that are too slow. Put it differently, the search engines reward the sites that are blazing fast! The faster your website is, the better rankings and web visitors it will have, and as a result, the more lead prospects it will convert.
“GOOGLE CARES ABOUT PAGE SPEED, Since 2010, Google has considered page speed as a ranking signal.”