If you have used the Internet, you understand what page speed is because you have experienced it firsthand as a User. Page speed is how long it takes for a web page to completely load. There are several factors that will influence page speed, though. Those factors include server, web hosting and web design (JavaScript and content). The good news is that each factor can be optimized.
What happens if you visit a website that takes too long to load? You leave. Google understands this, so it penalizes websites that are too slow. Put it differently, the search engines reward the sites that are blazing fast! The faster your website is, the better rankings and web visitors it will have, and as a result, the more lead prospects it will convert.
“GOOGLE CARES ABOUT PAGE SPEED, Since 2010, Google has considered page speed as a ranking signal.”
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