Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community
With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage Month Celebration (September 15th to October 15th) with activities that may build and expand multicultural connections and deepens awareness of the cultural sensitivities of the Hispanic community.
It’s Hispanic Heritage Month, and a splendid opportunity for smart and innovative brands to learn more about the Hispanic community and join the celebration without sounding cocky.
Sebastian Aroca, Managing Partner with Hispanic Market Advisors®, reminds brands that, “The Hispanic Heritage Month celebration is a perfect opportunity for conscious companies and multicultural brands to celebrate diversity and honor the Latino culture.” At the same time, it’s important to avoid marketing gaffes and blunders that, instead of honoring and connecting, can turn up your brand rather infamous with the Latino audience. “Some Latinos, like Julio Ricardo Varela, founder of the website Latino Rebels, refer this as Hispandering Month, in reference to the often misguided marketing campaigns aimed at Latinos that during the month,” added Aroca.
Here are a few ideas you may consider implementing and executing: