What Are You Missing Out on by Using a Personal Email Account to Communicate With Your List Contacts in Your Email Marketing?
With a very high open rate (up to 85%) in mobile devices, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers. This is especially true for brands wanting to connect and engage with Latino community because Latinos over index in mobile usage, and time spent on mobile devices. However, if you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of your email marketing list contacts. By doing this, you will encounter some limitations in what you can and can’t do with a personal email account.
Like reported by Constant Contact, one of the biggest limitations of using a personal account for email marketing is in the design of your emails.
Other limitations Ryan Pinkham included on his post are: