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Home » Responsive Email Marketing by Hispanic Market Advisors®

Responsive Email Marketing by Hispanic Market Advisors®

Responsive Email Marketing quote

Why You Need Responsive Email Communications When Reaching Latinos

  • 51% of email opens are on mobile devices, conyet many emails are only designed for desktop viewing
  • 35% of business professionals check email on a mobile device
  • 80% of people delete an email if it doesn’t look good on their mobile device
  • 150 times a day: People look at their phones an average of 150 times a day

On This Page

  • Using responsive design in your eBlasts and eNews
  • Hispanic Market Advisors Uses Constant Contact as the Preferred Partner for Email Marketing
  • US Hispanics going online
  • Where does this take us?

Why using responsive or mobile-friendly design in your email communications?

With a very high open rate (up to 85%) in mobile devices, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers. This is especially true for brands wanting to connect and engage with Latino community because Latinos over index in mobile usage, and time spent on mobile devices. Constant Contact found that using responsive design increases clicks 15%, while using Litmus email testing increased clicks 13–24%. Furthermore, some studies show that when responsive design A/B testing is used, responsive email can even bring up to 130% increase in clicks which in turn helps increase sales-ready leads.

Email opens by platform

Hispanic Market Advisors® helps you build, design, test, and analyze your emails.

From the results above, it’s obvious that optimizing your emails for mobile is a win-win — your subscribers will receive your emails in the format they want and you’ll get better results.

Get in touch with us, and then decide.

Hispanic Market Advisors helps you connect with the online Latino market and expand your reach.

Hispanic Market Advisors Uses Constant Contact as the Preferred Partner for Email Marketing

Among many of the great features, we like to use the “Inbox Preview” to see how your campaigns display in the most popular email clients.

Take a peek at the image below to get an idea.

With this Inbox Preview feature, you can instantly preview your campaigns before sending. In just one click, you’ll get Email Previews, powered by Litmus, in iPhone 6s, iPad, Android, Gmail, and Outlook 2013 (up to 5 tests).

US Hispanics own more smartphones and goes online more from a mobile device

Latino internet users are more likely than other groups to go online using a mobile device—76% versus 60%. Source: a “Pew Research Center” study – check here.

Infographics: quick facts all brands planning Latino Marketing initiatives must know

Where does this take us?

Website design and mobile are two of the fastest changing technologies in digital marketing, besides search engine optimization. As the world becomes increasingly more mobile, there’s an overall trend towards opening email on mobile devices for the first time. Those mobile users subscribers often open eblasts and enews from the companies and preferred brands they have opted-in. These types of email communications include event announcements, products or services launches, special offers and promotions, monthly or quarterly newsletters, and the list goes on.

Internet and search engine marketers need to focus not only on creating the most compelling content possible to engage their subscribers and target audience but also doing so in an email design that looks good across all platforms. For this reason, responsive design is no longer a luxury for email marketers – it’s a necessity. Contact Hispanic Market Advisors for responsive email design and email marketing, and ensure your emails render beautifully across all mobile devices.

Check also our responsive website design services and Mobile Marketing to Latinos.

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Will ChatGPT replace-Google search SEOIt is highly unlikely that ChatGPT will replace Google search or the need for search engine optimization (SEO) in the future. While ChatGPT is a powerful tool for answering specific questions, it is not a search engine in the traditional sense. Google search and other search engines use complex algorithms and indexing to provide a... [Read More]
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Following metrics very closely

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  • Hispanic Market Advisors®
  • 3250 NE 1st Avenue, Suite 305
  • Miami, FL 33137

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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