Why translate English to Spanish? If the content of your Web site is written only in English and you’re looking to expand your business to reach the emerging US Hispanic audience and the Latin American communities in Central and South America, here are some reasons why Hispanic Market Advisors ℠ recommends that you have it written in Spanish as well:
To reach the entire spectrum of US Hispanics, it’s best to use a combination of English and Spanish web properties. Besides Hispanics toggle between English and Spanish web content, so easy access between equivalent English and Spanish language websites enhances user experience and the company’s reputation.
Hispanics account for more than half of US growth in past decade. Almost 57 million strong, Hispanics represent almost 18% of the U.S. population, and they’re expected to continue showing growth, reaching 24% of the population by 2040 and 29% by 2060, according to Nielsen. Spanish speakers worldwide: 411,631,985
In 2015, Hispanics controlled $1.3 trillion in buying power, an amount larger than the GDP of Australia or Spain, according to the University of Georgia’s Selig Center for Economic Growth.
According to data from the 2010-2011 US Hispanic Social Media Guide, 23 million Hispanics are holding conversations online. Do you want to be part of the conversation?
Based on Forrester data, there are 7.6 million Hispanic Web buyers in the United States who each spend an average of approximately $1,200 online per year.
The Hispanic population uses the Internet for connecting with family and friends, sharing photos and files, and also, according to a Hispanic-American study conducted by Forrester Research, shopping for financial products.
Twenty percent, or 6.5 million online Hispanics prefer and use the Spanish-language internet (comScore Media Metrix, 2011). Spanish speakers worldwide (139,849,651 Internet Users): 34% market penetration.
Hispanics spend more time online and in apps on smartphones. Owning more smartphones means that Hispanics tend to spend more time online.
Hispanic women in the United States will reach 51 million by 2050 and will make up 25% of the total U.S female population by 2050, according to Hispan Telligence.
Spanish Speaking Internet Usage Statistics show us that the number of Spanish-speaking Internet users has grown to 290,348,251 by June 2016 representing 8% of the total World population, according to InternetWorldStats.com. 56% of U.S. Hispanics speak Spanish only at home while 26% speak Spanish and English equally.
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Disclaimer: Targeting to Hispanics is not equal to targeting in Spanish! However, targeting to Hispanic consumers should include Spanish SEM strategies, including Spanish SEO and paid search engine advertising.
Please complete now our Hispanic Market Advisors℠ Contact Form to request a free quote on your Spanish website translation, and we will respond to you promptly.
If you are interested on translating your English-language website to Spanish, please continue here to learn more about our English to Spanish Website Translation services.
If you are interested on translating other marketing material such as success stories or newsletters content, please continue here to learn more about our Document Translation and Localization services.