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RESPONSIVE EMAIL MARKETING BY HISPANIC MARKET ADVISORS ®

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Why you need responsive email communications when reaching Latinos

  • 51% of email opens are on mobile devices, yet many emails are only designed for desktop viewing
  • 80% of people delete an email if it doesn’t look good on their mobile device
  • 150 times a day: People look at their phones an average of 150 times a day

 

With a very high open rate (up to 85%) in mobile devices, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers.

 

This is especially true for brands wanting to connect and engage with Latino community because Latinos over index in mobile usage, and time spent on mobile devices. Constant Contact found that using responsive design increases clicks 15%, while using Litmus email testing increased clicks 13–24%.

 

Furthermore, some studies show that when responsive design A/B testing is used, responsive email can even bring up to 130% increase in clicks which in turn helps increase sales-ready leads.

 

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Responsive Email Design by Hispanic Market Advisors®