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Tapping the Hispanic Market Through Spanish Websites

Posted October 24, 2010 1:27 pm

Targeting the Hispanic market doesn’t necessarily mean marketing in Spanish. We all know that by now! Nevertheless, it is wise to include Spanish-language activities in your marketing efforts if you want to attract the entire spectrum of US Hispanics, as many of the searches coming from this group are conducted in Spanish. Does that confuse you? Keep reading and hopefully, [...]


Posted October 11, 2010 5:35 am

Hispanic Market Advisors offers Hispanic search engine marketing (also know as SEM) services which is comprised of Spanish SEM and English SEM. We apply a combination of both to reach the entire spectrum of the Hispanic market relevant to your products and services. Clients find you one of two ways when searching the internet. Online [...]

Your Business Strategy for Understanding Your Hispanic Audience

Posted October 5, 2010 5:38 am

According to the results of the last US Census, over 45 million Hispanics now live in the United States, making that population one of the largest ethnic groupings in the US. Because this number of Hispanic consumers is so high, and growing higher each year, American businesses must be aware of the methods needed to [...]

Creating Content Relevant To The Hispanic Market

Posted September 10, 2010 5:44 am

Have you heard the saying, “content is king”? Well, the upgraded version of that would be, “unique and relevant content is the real king”! Unique and Relevant Content is the Real King Content is always the number one priority when it comes to online small business content development. The presence of websites in English and [...]

Newspaper Websites in Latin America

Posted August 28, 2010 5:54 am

State of the Internet in the Hispanic Community Latin America comprises a large portion of the population on the Internet. Currently, experts predict that 30 million Latinos will use the internet for shopping, research, or information in 2010. Nearly, 7.6 million Latino users log onto the internet each year to shop online. In 2009, online [...]

It’s the right mix, stupid!

Posted August 14, 2010 5:56 am

Hispanic marketing is an interesting subject worth discussing. I agree that very often marketers push agendas that suit their wants and needs rather than those of their aspiring or existing customers. Those that take the high road and put their initial efforts in trying to really understand who their customers are, and simultaneously, helping their [...]

Using an accredited escrow company for translation projects

Posted August 2, 2010 6:04 am

One of the major problems that companies have when hiring someone to translate their website or any other type of document translations – which may include sales brochures, newletter content, white papers, tutorials, and other collateral material – is sifting through all of the fraud that has made its way online. There are frauds in every [...]

Hispanics and the General Market

Posted July 24, 2010 6:12 am

There are a projected 48 million Hispanics residing currently in the United States. By 2020, that number is expected to grow to 60 million, according to the U.S. Census. There are over 12 million Hispanic households that have wielded purchasing power of a predicted $1.2 trillion by 2011, according to the University of Georgia’s Center [...]

Spanish SEO Helps BuscaTuFranquicia.com Grow Among Bilingual Hispanics

Posted July 5, 2010 6:18 am

BuscaTuFranquicia.com, the only lead generation and advertising franchise portal for bilingual Hispanics and Latinos, today announced two new franchasing partners as the company is marking a strong momentum in the growth of its Spanish-language portal among the affluent Hispanic business community. From May to June 2010, the number of pageviews has increased by 13%. During [...]

Key Influencers in the Hispanic Market

Posted June 13, 2010 6:29 am

Business has long been aware of the importance of key influencers. Joe Girard, “the world’s best car salesman” in his book “How to Sell Anything to Anybody”, gave many examples from his career selling Chevrolets in Detroit. Giving one of the local union leaders an exceptional “deal” on a new car was always a good [...]
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