Targeting the online Hispanic market through a web site that is designed specifically for this growing demographic is a savvy step in the right direction toward marketing success. You can take this good idea a step further, by intentionally reworking your Spanish web site in order to incorporate targeted Hispanic SEO content, aimed at improving your search engine rankings.
SEO success in the Spanish language depends as much on understanding the specific cultures of the many Hispanic sub-markets as it does on proper translation. For instance, a key word phrase that appeals to U.S. Hispanics can have virtually no relevance to South American Hispanics. Understanding the cultures of each of the Hispanic sub-markets and creating properly translated Hispanic SEO content can drive your web site traffic through the roof.