Advice & Tips for Hispanic Marketing Professionals and Small and Medium Business Owners Exploring the Latin American and US Hispanic Market
Regardless of what will be the most prominent Latino theme for 2009, something is certain: the Latin American and US Hispanic market is booming and it will only increase as millions of young Hispanics become adults and go through the retro-acculturation process..
Whether you're an Hispanic marketing professional or any business on the Internet, it's essential that you ask yourself certain questions before translating to Spanish your online and offline marketing content and opening new markets for your business.
Here're some tips that will provide you some perspective:
Is a Spanish-language Web site imperative for my business expansion into the online Hispanic Market?
Most large businesses such as major retailers and banks don't need to translate their English Web sites into foreign languages to tap into their local markets because they have sufficient resources to create all sorts of localized Web content from scratch. However, if you're a home office or a small- or medium-sized business looking to tap into the emerging online Hispanic Market, translating your Web content into Spanish might be your greatest dilemma. Nevertheless, it is sure to be your best decision. Hence, before deciding whether you really need to embark on this process, you'll need to fully address the following three questions:
1) How many Spanish-speaking prospective customers could you reach with the new Spanish-language site?
2) What percentage of this pool of Spanish-speaking prospective customers is Spanish-reliant or Spanish-preferred?
3) How do Spanish-reliant and/or Spanish-preferred prospective customers fit into your short- and long-term goals and your overall business strategy?
Again, make sure that you address these three key questions. Only then will you be able to size your market for online Spanish-speaking customers, master the profiles of new Hispanic customers, and choose a strategic partner who best understands your needs, goals and objectives. To help you on your decision process, Hispanic Market Advisors offers you a free comprehensive analysis along with a full proposal for the Web site translation and search engine optimization services.
